Here’s some quality summer reading for you: The 10 most popular Measurement Advisor articles over the past year: #10. The Measurement Industry’s Evil Empire? #9. Internal Communications and Managing Millennials: Research from IPRRC on What Works #8. Why
You Picked ‘Em: The Top 10 Most Popular Articles from The Measurement Advisor Read More »
Measurement’s .01% are those people and their firms who have worked on, given lip service to, and talked about how great measurement standards are, but have not publicly pledged to adhere to them. Am I the
by Katie Paine If you haven’t read it yet, start by reading my article “If Impressions Are Sperm, Then Conversions Are the Children We’ve Always Wanted” which will explain the basics of conversions and goal
How to Set Up Measurement Goals in Google Analytics Read More »
Brady Wood is Chief Communications Officer at Niagara Health System. I ran into him and his fellow Canadians at the McMaster/IABC/CPRS luncheon and workshop in Toronto. The audience was full of great questions and very
Brady Wood Is Measurement Maven of the Month Read More »
This may be the single most aggravating headline of the year: “Marketers Plan Surge In ‘Social Media’ Spending, But Don’t Know How To Quantify Its Impact.” This makes our profession look stupid, wastes shareholder resources,
So, you are a B2B or SMB business that is using likes and impressions to link PR to sales? Well just stop for a minute and think. First of all, they probably don’t work (see
You, Too, Can Show How PR Drives Business Results Read More »
Google Glass arrived last month, looking remarkably like an Apple product with beautiful packaging and not nearly enough instructions on how it worked. But the good news is that a group of 20-something college students
Measurement in the Age of Context, Part 3: Face-to-Face with Google Glass Read More »
From the Desk of Katie Paine When I tried to get Siri to remind me to write this post, she informed me, “That’s not nice.” So, reader be warned: Siri thinks sperm isn’t nice. Which
Why Impressions and “Likes” Are Like Sperm Read More »
You’ve spent weeks or months collecting data and measuring your results and finally it’s red carpet time. You’ve been asked to present results to the board. You’ve gone from excitement to panic in abouta second
How to Get a Seat at the Table in 5 Easy Steps Read More »
This is the second part of a two-part series on how to present to your board. Part One is “How to Get a Seat at the Table in 5 Easy Steps.” Here are three examples
Three Real-Life Measurement Charts Your Board Will Love Read More »
Free social media in Germany is being used by approximately 20 million people of the 81 million living here. Facebook is the most popular social network, Twitter is not very common – only among special
The Global Ruler: Nanette Besson on Measurement in Germany Read More »
by Katie Paine This is the second part of a two-part article that began with, “It’s a Good Thing Coming Down: The State of the World of Measurement, Part 1.” In Part 1 we saw
It’s a Good Thing Coming Down: The State of the World of Measurement, Part 2 Read More »
