Measurement’s .01% are those people and their firms who have worked on, given lip service to, and talked about how great measurement standards are, but have not publicly pledged to adhere to them. Am I the
by Katie Paine If you haven’t read it yet, start by reading my article “If Impressions Are Sperm, Then Conversions Are the Children We’ve Always Wanted” which will explain the basics of conversions and goal
How to Set Up Measurement Goals in Google Analytics Read More »
Brady Wood is Chief Communications Officer at Niagara Health System. I ran into him and his fellow Canadians at the McMaster/IABC/CPRS luncheon and workshop in Toronto. The audience was full of great questions and very
Brady Wood Is Measurement Maven of the Month Read More »
So, you are a B2B or SMB business that is using likes and impressions to link PR to sales? Well just stop for a minute and think. First of all, they probably don’t work (see
You, Too, Can Show How PR Drives Business Results Read More »
by Katie Paine This is the second part of a two-part article that began with, “It’s a Good Thing Coming Down: The State of the World of Measurement, Part 1.” In Part 1 we saw
It’s a Good Thing Coming Down: The State of the World of Measurement, Part 2 Read More »
I’m frequently asked why PR people should care about measurement. The short answer is that you have no credibility without it. Ever wonder why the boardroom ignores you? Read on. To most people, PR is
Why PR Gets No Respect: Stupid Metrics Read More »
Measurement ain’t easy. You’ve done the hard work of planning your measurement program and collecting the data. And now you face more hard work: You’ve got to analyze that data, gain some valuable insights,
Katie Paine’s 8 Tips for Producing Charts Your Boss or Client will Take to the Board Read More »
