I live on an old farm. Most of our buildings and equipment are old — decades older than most of you reading this. So I face a neverending list of things that need to be
On the Farm or in the Office: A Guide to Making Confident Decisions in 2021 Read More »
So your boss or your board is asking, “What is PR worth? What’s the value of doing all this PR (or social media or events or internal comms)? How do I know what we are
“What is PR worth?” Read More »
To do communications measurement, whether or not you have any budget, you have got to get hold of the right data, and then analyze it. In general, the bigger your budget, the more accurate and
“Help! I have no budget for measurement, so how can I even start?” Read More »
One small step you can take immediately to reimagine your communications measurement system is to take a hard look at your data and make sure it’s accurate. Accurate data is key to your credibility as
8 Easy Steps to Insure Accurate Data Read More »
Are you under budget pressure? Trying to figure out how to put a value on your work? You’ll find solutions to these problems and much more at the 2020 Summer Session of Paine Publishing’s Measurement
The Journey Begins at Measurement Base Camp 2020 Read More »
Quick and useful tips I learned at the International Public Relations Research Conference 2020. 1. Keep your brand out of the headline if you want engagement. If you want readers to remain engaged in your
Want to Up Your Engagement? Drop the Brand, Use More Visuals, and Be a Real Human Read More »
Advertising Value Equivalency is the bogus communication measurement tool that is at last going away. Whatever metrics you may be considering, AVE should NOT be one of them. If you still need convincing about the
14 Articles On Why AVE is Bad: Don’t Use It! Read More »
How to manage and survive a crisis? Start with these four basic and indispensable tips: A. Define your tipping point. Understand what an emerging crisis looks like for your brand. In these times, if you
The ABCs of Managing and Surviving a Crisis Read More »
Measuring communications for higher education has special challenges and opportunities. If you are just getting started, it’s best to focus on the basics… 1. Agree upon how your efforts contribute to the business goals of
I’ve made it my career to use measurement to show the value of communications, and so I use statistics just about every day. But I confess that the only statistics I studied in college were
“You can’t understand someone until you’ve walked a mile in their shoes.” To walk in someone else’s shoes is to see the world from their perspective. That’s empathy, and empathy helps get business done, better
Quick Tips to Build Empathy in Your Organization Read More »
One of the themes of the recent 2018 Summit on the Future of Communications Measurement was that it is vital—and soon will be absolutely essential—to show how your comms activities relate to business or organizational
6 Quick Steps to Connect Communications Efforts to the Bottom Line Read More »
