Attribution is the most frequent subject of questions I get from conference attendees, academics, and PR people. So we made attribution the major theme of this year’s Summit on the Future of Communications Measurement. We
8 Hard Truths about Attribution that We Learned at the Summit Read More »
We knew Kyiv-based MacPaw was really into measurement when they (a) signed up last year for Paine Publishing’s Measurement Summit on the Future of Measurement and then (b) followed up by sending two people to
Eugene Kalnyk and the PR Team at MacPaw are the Measurement Mavens of the Month Read More »
This is the story that Eugene Kalnyk, PR Specialist at MacPaw, based in Kyiv, Ukraine, told to attendees at the 2022 Summit on the Future of Communications Measurement. And, yes (I know you are wondering),
Gaetan Akinrolabu from Mirati Therapeutics and Rachel Forrest from Southwest Airlines spoke at the recent Summit on the Future of Communications Measurement. They have both recently gone through the process of integrating the vast amounts
Southwest and Mirati: 10 Lessons on Building an Integrated Measurement Dashboard Read More »
Hear that crunching sound? It’s me, eating my words. In 2018, in this publication, I declared myself an AI skeptic through and through. At the 2019 Summit on the Future of Communications Measurement, I again
AI is the Future of Communications Measurement Read More »
This year’s Summit theme is Attribution, Technology, and the Future of Communications Measurement. On October 6th -7th, 2022, Paine Publishing will once bring together some of the world’s most respected communications professionals for several days
Coming Soon: The 2022 Summit on the Future of Communications Measurement Read More »
The Paine of Measurement, November 2021 If nothing else, the recent Summit on the Future of Communications Measurement was diverse. Not only did we have some great conversations about diversity, but we also covered a
The Future is Rosy for Measurement, but Very Cloudy for Marketing Read More »
Thanks to PR News’ recent survey of its readership, we have new insights into how PR people see the post-pandemic future of measurement. The surprise is that it’s rosier than I might have suspected. Just
People attend the annual Summit on the Future of Communications Measurement for a wide variety of reasons. Most come to hear what the top communications pros at well-known brands are doing to measure their results.
6 Sexy Snapshots from the 2021 Summit on the Future of Measurement Read More »
Amidst the social turmoil of the spring of 2020, many companies promised to bring greater diversity to corporate America. Today, many of those are having a hard time following through. My solution for them? Just
Diversity Lessons From Leaders Who Have Lived Them Read More »
“Marketing sees the world as they want it to be, communications see the world as it is.” Telco CEO A lively discussion on LinkedIn about the state of the marketing funnel inspired me to invite
Someone Put Holes in the Marketing Funnel — Now it’s a Sieve Read More »
Eve Stevens, senior manager at Microsoft, is one of those folks who has been on the leading edge of measurement for a long time. (For so long, in fact, that I’d assumed we’d named her
Eve Stevens Is Measurement Maven of the Month Read More »
