The Paine of Measurement February 2023 Happy New Year, Readers! Welcome to the February 2023 issue of The Measurement Advisor. This new year is already shaping up to be another one in which we’re continuously …
Just Because You Didn’t Imagine It, Doesn’t Mean It Won’t Happen Read More »
The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor, in which we review the presentations at the recent Summit on the Future of Communications Measurement. As …
The Paine of Measurement, September 2022 Given how depressing most of our outrage-fortified news is, you’ll be happy to know that the future of communications measurement is surprisingly bright. Between technological advances, some very cool …
The Future of Communications Measurement: 7 Reasons to be Happy Read More »
The Paine of Measurement, May 2022 Next to COVID and Ukraine, the most frequent word I’ve been hearing of late is “attribution.” As in, “How can I show my attribution for ___ (fill in the …
Attribution and Communications: Here’s What You Need to Know Read More »
The Paine of Measurement, March 2022 I hate tools. OK, OK, not all tools. The chainsaw Santa brought for Christmas last year was my very favorite present. And the portable impact driver and drill set …
