Like many Americans, I’ve developed an addiction to The Pitt, the HBO/Max hit drama that is based in the Emergency Room of a hospital in Pittsburg. If you haven’t watched it, (or even if you
What we can learn about measurement from Pitt and other Health Care Professionals Read More »
In the age of artificial intelligence, visibility alone is not enough. What matters is Share of Model—the degree to which your narratives, language, and framing are repeatedly present in the content streams AI systems learn from. The biggest threat to PR from AI is the Illusory Truth Effect. Here are some thoughts on how to make it safer.
Your PR Dashboard Is Lying to You: How AI Erodes Trust in PR Read More »
Short answer: PR teams are chronically under-resourced because most organizations cannot clearly connect PR activity to business outcomes. Leadership prioritizes brand awareness and revenue, but PR delivers meaningless metrics like reach, impressions, hits and placements. As a result PR is seen as an expense instead of a strategic foundation. Without credible, agreed-upon metrics that leadership buys into, PR loses budget, influence, and trust—regardless of how much coverage or monitoring data it produces.
Why Communications Budgets Get Cut—and How to Protect Yours Read More »
Despite rapid growth in AI tools, new platforms, and more data than ever, most communications teams still cannot credibly demonstrate impact, ROI, or influence. The core problems—misaligned metrics, lack of business context, overreliance on vanity numbers, and underuse of existing tools—remain unresolved. Based on three decades of forecasting and client work, here are 10 pessimistic but realistic predictions about where PR measurement is headed in 2026.
state of PR and communications measurement in 2025
PR Measurement in 2025: Disappointing, Misdirected and Still Divided Read More »
If Pew can do it, why can’t everyone? By Katie Paine / February 9, 2024 Pew recently analyzed the content descriptions of all the leading news podcasts to determine the typical content of the most
If Pew can do it, why can’t everyone? Read More »
I recently expressed my thoughts on what 2024 will bring for PR Measurement to the editors of PR News. Thought I would share those thoughts and a few others. I incorporated my answers to PR News
2024 Will be the Year of Small Numbers, Big Dashboards and Actionable Metrics Read More »
Along with Santa Claus, decking halls, and being jolly, tis the season for prognosticating. Having written some version of a “My Predictions” list for the last 25+ years, I decided that before I went out
Measuring the Accuracy of our Predictions Read More »
The Paine of Measurement February 2023 Happy New Year, Readers! Welcome to the February 2023 issue of The Measurement Advisor. This new year is already shaping up to be another one in which we’re continuously
Just Because You Didn’t Imagine It, Doesn’t Mean It Won’t Happen Read More »
It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. At this point a year ago, few people would have predicted that
Katie Paine’s Measurement Predictions for 2023 Read More »
It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. At this point a year ago, few people would have predicted that
Katie Paine’s Measurement Predictions for 2023 Read More »
The Paine of Measurement, September 2022 Given how depressing most of our outrage-fortified news is, you’ll be happy to know that the future of communications measurement is surprisingly bright. Between technological advances, some very cool
The Future of Communications Measurement: 7 Reasons to be Happy Read More »
