The Paine of Measurement February 2023 Happy New Year, Readers! Welcome to the February 2023 issue of The Measurement Advisor. This new year is already shaping up to be another one in which we’re continuously …
Just Because You Didn’t Imagine It, Doesn’t Mean It Won’t Happen Read More »
It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. At this point a year ago, few people would have predicted that …
Katie Paine’s Measurement Predictions for 2023 Read More »
The Paine of Measurement, September 2022 Given how depressing most of our outrage-fortified news is, you’ll be happy to know that the future of communications measurement is surprisingly bright. Between technological advances, some very cool …
The Future of Communications Measurement: 7 Reasons to be Happy Read More »
This year’s Summit theme is Attribution, Technology, and the Future of Communications Measurement. On October 6th -7th, 2022, Paine Publishing will once bring together some of the world’s most respected communications professionals for several days …
Coming Soon: The 2022 Summit on the Future of Communications Measurement Read More »
I recently suggested on Facebook that a great day in 2020 was one where you did your laundry and all the socks matched. It was amazing how many people agreed with me. It’s been a …
3 LESSONS FOR THE FUTURE OF MEASUREMENT, FROM OUR LEAST FAVORITE YEAR Read More »
Thirteen years ago, I launched the Summit on the Future of Measurement, an annual gathering at which most of the Measurement Mavens I knew gathered in Durham to prognosticate on the future of measurement. I …
Prescient Prognosticators on the Future of Measurement Read More »
Many thanks for Backbone Media for creating this video about my marketing predictions for the year ahead. I know it’s already February, but we still have roughly 323 days left in this year (thus plenty …
