Vendors love to throw around fancy lingo in their branding and marketing. And we can forgive them some of their enthusiasm, after all they’ve got NEW! and IMPROVED! products to sell. We provide our No
The No Bullsh*t PR Measurement Glossary Read More »
This one of three articles in this month’s issue that report on AMEC’s recent annual Global Measurement and Evaluation Summit: 3 Inspirational Case Studies 5 New Technology Revelations Research Innovation: A Polarization Index, Survey Accuracy,
2021 AMEC Summit—5 New Technology Revelations Read More »
The pace of change of technology increases, and we marvel at the new capabilities at our fingertips. Few professions have felt the impact of new technology more than communications. But the promise of new technology
7 Tips to Harness Technology and Make It Work for You Read More »
Technology changes faster than we do. Communications measurement has been especially affected by new technology, and that will continue to happen. Here are four important consequences you will have to adapt to: 1. Trust will
New Technology: Hate it or Love It—Here Are 4 Ways It Will Change Your Job Read More »
Most of this August issue of The Measurement Advisor is based on conversations with peers, clients, and a ridiculous amount of media content on the subject of technology and communications measurement. One of the most
