Elsewhere in this issue we go into a fair amount of gory detail about bad measuring/monitoring systems. In “Market Mergers Bring Good News to Shareholders, Not So Much To Customers,” we explain that recent mergers in
15 Services Your Measurement or Monitoring Vendor Should Supply—But Probably Doesn’t Read More »
A week doesn’t go by these days without some kind of epic fail on the part of one brand or another. It’s not just major consumer brands; dozens of comms campaigns crash and burn in
7 Reasons Why Your Messages Don’t Fly, and How to Fix Them Read More »
“Impact” is the new “engagement.” It’s a catchphrase that represents something that everyone seems to want but few are clear on the definition. What is clear is that some kind of new measure of impact
5 Steps to Develop Your Customized Media Impact Index Read More »
All communications measurement vendors do three basic things with relative competence: They collect data, They tag data, and They report on that data. The extent to which any particular measurement vendor is the right one
8 Quick Tips for Finding the Perfect Communications Measurement Vendor in 2019 Read More »
Back in 2016, we spent a lot of space in this newsletter convincing people to integrate their data into a communications dashboard that would allow users to see all their important metrics in one place.
How to Design Your Communications Dashboard From the Insights Out—6 Easy Steps Read More »
Over the last decade or so I’ve helped design and implement dozens of measurement dashboards. They’re lots of fun because the process typically brings wildly divergent views together in order to define common goals. Interestingly,
4 Dashboard Debacles You Can Avoid Read More »
