One of the great gifts of my life is to have a best friend who is a therapist. She doles out perspective by the hour. Not too long ago she was bugging me about getting
It’s Not a Lack of Time, It’s a Lack of Perspective: Measurement is the Solution Read More »
For decades, PR people have been touting a superstition. We’ve been telling clients that stories that mention their brand in the headline or the first paragraph or photo caption were more likely to be remembered
What Article Attributes Matter Most? A Data Mining Adventure Read More »
For decades, PR people have been touting a superstition. We’ve been telling clients that stories that mention their brand in the headline or the first paragraph or photo caption were more likely to be remembered
What Article Attributes Matter Most? A Data Mining Adventure Read More »
If you’ve ever wondered how to get your kids to pay attention, eat their vegetables. or do chores, download NPR’s series called “How to Raise a Human.” It’s full of great research-based advice gleaned from
In this report influence strategy guru Alan Kelly reviews some of the presentations at the recent IPR Research Symposium (see the entire roster here). Kelly, the founder and chief executive of Playmaker Systems, LLC, has an
IPR Research Symposium Showcases a Powerful, Conflicted Craft Read More »
Sam Ruchlewicz, Director of Digital Strategy and Data Analytics, Warschawski, gave a dynamic and inspirational presentation at the recent Summit on the Future of Communications Measurement. His feisty attitude on the importance of data-informed decisions
We’ve created the following table to help you select a vendor that will meet your needs: (To download this table as a PDF, click here Thanks to Shutterstock for the image used as the featured
Nine Common Measurement Needs and the Best Vendors to Solve Them Read More »
(Please note: This article is a companion piece to “Build a Measurement Dashboard Now & Survive a Crisis Later.” They are designed to be used together so you’ll be well-prepared to weather any crisis). Use
The Crisis Preparedness Checklist Read More »
The format of “Image Patrol,” my regular column in PR News, is that I do post-mortems on two different crises affecting two different organizations. Based on publicly available information, I analyze and compare their responses
15 Lessons Learned From 17 Years of Crisis Post-Mortems Read More »
As some of you may know, I’ve been writing a column on crisis response in PR News for nearly two decades. In the early days, I’d have to search really hard to find a juicy
How To Prepare for, Respond to, and Measure a Crisis Read More »
Despite what we’ve said elsewhere about the difficulty of determining ROI for PR and social media, gauging the VALUE of what you do is eminently doable, and highly recommended. You just need to do it
The 7 Cardinal Rules for Accurately Measuring the Value of PR and Social Media Read More »
Whether they bill themselves as social listening tools, measurement services, or media monitoring firms, there are now more than 350 companies out there pitching their services to hapless communications professionals. And yes, almost all of
Human vs. Computer? How To Pick the Best Social Media Measurement System Read More »
