Vendors love to throw around fancy lingo in their branding and marketing. And we can forgive them some of their enthusiasm, after all they’ve got NEW! and IMPROVED! products to sell. We provide our No
The No Bullsh*t PR Measurement Glossary Read More »
By Julie O’Neil—Is your organization available to help test the new internal communication measurement standards? You’d be assisting important research, plus your organization will receive valuable data on your employees. Read on… In 2015, the
Organization Wanted to Test Internal Communication Measurement Standards Read More »
By Katie Paine, with help from Michael Ziviani and Forrest Anderson A common complaint I hear from audiences is that there are no “standards” for communications measurement. I always have to explain that the problem
CCO Research Reveals 5 Keys to Effective Communications Measurement Practice Read More »
New measurement standards are in your future. Here is a progress report on the search for a standard measurement model. This article is part of our special Future of Measurement issue. The purpose of the
Update from the Task Force on Evaluation and Measurement Model Standardization Read More »
The future of communications measurement will require better research methods, and perhaps stricter statistical tests. This article discusses the changes afoot. It is part of our special Future of Measurement issue. The following sentence is
Tougher Stats and Research Standards for Comms Measurement and PR Research? Read More »
From a practitioners’ perspective, the 2017 International Public Relations Research Conference (IPRRC) paper presented by Sean Williams, Julie O’Neil, Stacey Smith, and Michele Ewing is the best new thing in the world. (That’s the four
The Best New Thing In the World: Internal Communications Measurement Standards Read More »
AVE (advertising value equivalency) is a simple, single number that marketing folks and many others love. They think it translates PR into something they understand how to measure, like advertising. Guess what? It doesn’t. (Read
Addicted to AVE? Here Are 5 Time-Tested Alternatives Read More »
Building an organization’s relationships with customers and stakeholders can be similar to building relationships between human beings. In fact, I frequently compare various forms of organizational communications to human relationships. For example, impressions are like
A Wink Is Not the Same as Saying “I Do” — Social Engagement Is Not the Same as Awareness Read More »
Here’s the transcript of a fascinating discussion by IPR Measurement Commission members on whether social engagement is an indicator of awareness. Spoiler alert: Social engagement is probably not equal to awareness. The participants (in order
Does Social Engagement Mean Awareness? 14 Measurement Experts Debate Read More »
The Barcelona Principles and the standards that have grown from them make measurement and evaluation faster, less expensive, and more convenient. Of course they do give us industry pundits something to rant about, but the
5 Ways Nonprofits Benefit from the Barcelona Principles and Measurement Standards Read More »
Measurement Experts Debate the Meaning and Usefulness of ROI By Katie Delahaye Paine—We recently sent our “Barcelona Principles” slide show (“How to Use the Barcelona Principles to Save Time & Money, Win Budget Battles, Make
Will the Real ROI Please Stand Up? Read More »
From the Desk of Katie Paine I recently read 4 awards entries, each a highly touted case study of content marketing success. Every single one broke the first cardinal rule of measurement: They didn’t measure results against
It’s Time to Disqualify Award Entries that Do Not Comply With the Barcelona Principles Read More »
