I get it. You want to be found in social media, which is why you use hashtags in every post. But this urge for attention can sometimes have unexpected or even disastrous consequences. Or just
How to Measure Hashtags Like a #Champion Read More »
Don’t want to make the effort to do a survey? Think again. Sure, you can look at what people are saying on social media. But social media will not always tell you what you want
To get you off to a good start in 2018, here’s an updated version of one of our most popular articles. Social media measurement can be difficult, even if you follow our handy How to
The 5 Most Frequent Mistakes in Social Media Measurement and How to Fix Them Read More »
To get you off to a good start in 2018, here’s an updated version of one of our most popular articles. Social media measurement can be difficult, even if you follow our handy How to
The 5 Most Frequent Mistakes in Social Media Measurement and How to Fix Them Read More »
The reality of PR in 2018 is that there is no longer such a thing as non-breaking news. The 24-hour news alert environment that we currently occupy is exploited by news outlets and social media
How to Survive PR in 2018: 3 Quick Tips Read More »
Facebook and Twitter are our Measurement Menaces of the Year for 2017. Between the two of them they have done almost as much damage to the measurement world (never mind what they’ve done to the world
Measurement Menaces of the Year: Facebook and Twitter Read More »
This was an easy column to write. There was so much competition for the “worst thing to happen to measurement” this year that it was hard to know where to begin. We provide a few
The 6 Worst Communications Measurement Things of 2017 — and How to Fix Them Read More »
Available for just $27, Social Media Measurement 101 is your complete guide to social media measurement. It contains all the tips, techniques, and and tools you’ll need to evaluate what is working or not working
The Complete eBook Guide to Social Media Measurement: Social Media Measurement 101 Read More »
Analyzing a typical social media measurement report is usually a real slog, requiring a magnifying glass and a full bottle of wine. One client of mine recently sent me a “typical” quarterly social and digital
10 Quick Repairs for Your Broken Social Media Metrics Read More »
The International Public Relations Research Conference (IPRRC) has been the place for intriguing and fascinating new social media research since Mark Zuckerberg was in college. This year was no different: IPRRC presenters studied social media’s
6 New Ideas About Social Media That I Learned at IPRRC 2017 Read More »
I promise I’m not going to talk about social media’s impact on the election. That’s been hashed over to death in the media, and you can read all about it here, here, and here. However, I
What We Didn’t Learn About Social Media Relationships in 2016 Read More »
Social media measurement can be difficult, even if you follow our handy Six Steps of Measurement System for Social Media. In my decades of experience with it, I’ve run across some typical problems. Here are
The 5 Most Common Mistakes in Social Media Measurement and How to Fix Them Read More »
