Review/Not Written

May 29 2020

You can’t quarantine progress — Recent Advances in Measurement Technology

Marketing & Comms Measurement, Review/Not Written, Tools & Tactics / By Katie Paine

While the rest of us are at home, tending our sourdough starters and binge-watching Netflix, the MarTech industry continues to advance the technology of measurement. Here are a few interesting developments: MarTech aid to small

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Apr 30 2018

How to Rebuild Trust After a Crisis

Crisis Communications, Review/Not Written, Tools & Tactics / By Katie Paine

The Edelman Trust Barometer is Edelman’s annual online survey of trust across 28 markets around the world. Perhaps most its most valuable contribution is a their analysis of data to tell us how to

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