Introduction: My friend and long-time collaborator Greg Jarboe has been my go-to guy on SEO for at least a decade, regularly teaching our Measurement BAse Camp session on the topic. Naturally, we we added GEO
I’ve Been Measuring AI Visibility Wrong. So Has Most of the Industry Read More »
What you need to know: Last week I spent two days at Ragan’s Employee Communications and Culture Conference in Boston, absorbing all the new data on the state of Internal Communications. My headline takeaway: organizations
Lessons that communicators need to learn from the 2024 elections
Lessons for Communicators from the 2024 Elections Read More »
Lack of collaboration is hampering good metrics and there’s even worse news in a new report.
I’ve Finally Discovered The Root of All Evil Read More »
Half a Dozen On Why AVE are Bad: Don’t Use Them! By Katie Paine / May 14, 2024 Advertising Value Equivalency (AVE) Advertising Value Equivalency is the bogus communication measurement tool that is at last going away. Whatever metrics you may be considering, AVE should NOT be one of them. If you still need convincing about the true depths of its evil nature, then here are half a dozen articles for you: How to Spurn the Siren Call of the AVE Succubus Breaking Bad Measurement: 2 Ways to Kick the AVE Habit Addicted to AVE? Here Are 5 Time-Tested Alternatives How to Adapt When Your Agency or Vendor Refuses to Provide AVEs — And They Will The Definitive Guide: Why AVEs Are Invalid, including 22 […]
Half a Dozen On Why AVE are Bad: Don’t Use Them! Read More »
By Katie Paine This research has been updated here In a 2019 presentation to the International Public Relations Research Conference ( IPRRC,) the guru of crisis response, Professor W. Timothy Coombs and his co-author Elina R. Tachkova argued that the
Yes, you can use AI to predict a crisis Read More »
The Paine of Measurement, September 2022 Given how depressing most of our outrage-fortified news is, you’ll be happy to know that the future of communications measurement is surprisingly bright. Between technological advances, some very cool
The Future of Communications Measurement: 7 Reasons to be Happy Read More »
This one of three articles in this month’s issue that report on AMEC’s recent annual Global Measurement and Evaluation Summit: 3 Inspirational Case Studies 5 New Technology Revelations Research Innovation: A Polarization Index, Survey Accuracy,
2021 AMEC Summit—5 New Technology Revelations Read More »
A year ago, we told you the story of the best new thing in corporate crisis management. It began as a casual challenge salted with heavy skepticism, and lead to the combination of guidance
AI IS NOW YOUR CORPORATE CRISIS SUPERPOWER Read More »
The Wisconsin Milk Marketing Board, Inc., dba, Dairy Farmers of Wisconsin (DFW), is a non-profit funded by, yes, the dairy farmers of Wisconsin. DFW’s recent “For the Love of Cheese” campaign was a big success.
The Wisconsin Milk Marketing Board Is Measurement Menace of the Month Read More »
AVE (advertising value equivalency) is a simple, single number that marketing folks and many others love. They think it translates PR into something they understand how to measure, like advertising. Guess what? It doesn’t. (Read
Addicted to AVE? Here Are 5 Time-Tested Alternatives Read More »
This post is adapted and updated from a paper published by the Institute for PR, coauthored by Marianne Eisenmann and Katie Delahaye Paine, © 2007 Institute for Public Relations. As with any communications efforts
How to Evaluate Speaker Opportunities and Measure Thought Leadership Programs Read More »
