By Katie Paine This research has been updated here In a 2019 presentation to the International Public Relations Research Conference ( IPRRC,) the guru of crisis response, Professor W. Timothy Coombs and his co-author Elina R. Tachkova argued that the …
This one of three articles in this month’s issue that report on AMEC’s recent annual Global Measurement and Evaluation Summit: 3 Inspirational Case Studies 5 New Technology Revelations Research Innovation: A Polarization Index, Survey Accuracy, …
A year ago, we told you the story of the best new thing in corporate crisis management. It began as a casual challenge salted with heavy skepticism, and lead to the combination of guidance …
The Wisconsin Milk Marketing Board, Inc., dba, Dairy Farmers of Wisconsin (DFW), is a non-profit funded by, yes, the dairy farmers of Wisconsin. DFW’s recent “For the Love of Cheese” campaign was a big success. …
The Wisconsin Milk Marketing Board Is Measurement Menace of the Month Read More »
AVE (advertising value equivalency) is a simple, single number that marketing folks and many others love. They think it translates PR into something they understand how to measure, like advertising. Guess what? It doesn’t. (Read …
Addicted to AVE? Here Are 5 Time-Tested Alternatives Read More »
Advertising Value Equivalency is the bogus communication measurement tool that is at last going away. Whatever metrics you may be considering, AVE should NOT be one of them. If you still need convincing about the …
From the Desk of Katie Paine I recently read 4 awards entries, each a highly touted case study of content marketing success. Every single one broke the first cardinal rule of measurement: They didn’t measure results against …
It’s Time to Disqualify Award Entries that Do Not Comply With the Barcelona Principles Read More »
This story originally appeared in the late May edition of The Measurement Advisor. Happy Birthday to The Barcelona Principles! It was almost exactly five years ago that 250 or so measurement vendors, agencies, clients, and …
The Secret Backstory of The Barcelona Principles Read More »
By Michelle Hinson—There are many excellent reasons not to use Advertising Value Equivalency (often called earned media value, publicity value, AVE, etc.) as a measure of return-on-investment for public relations efforts. Heck, buy Katie Paine a …
