$ The first thing most Public Affairs professionals will tell you is that they aren’t selling anything, so standard metrics don’t apply. Of course, most Public Relations people are pretty far removed from the selling
How to Measure Public Affairs’ Effectiveness: 4 Examples Read More »
Meet Cyrus Shick, our Measurement Maven of the Month. If every corporate communicator would talk and think like Cyrus, efficiency in marketing departments across the world would increase and frustration levels would go down. At
Cyrus Shick, Data Geek Extraordinaire Read More »
As you read this, Hillary Clinton and Bernie Sanders will be fighting for every heartbeat of love and relationship they can find. I’m working on the Hillary campaign (you can read my reasons here) and
3 Lessons on Metrics and Data Analysis from the Hillary Campaign Read More »
$ “You’re never wrong, you’re just early” has been a motto of mine for many years. When I first came up with the idea of measuring PR by doing content analysis, my colleagues in the
Social Media Analysis of Political Campaigns Started 16 Years Ago Read More »
If you’ve been paying any attention to the presidential campaign — and I certainly don’t blame you if you haven’t — you’ve probably heard a candidate or two talk about what he or she would
