So… you are someone who is fascinated by using numbers to describe the real world. You’re building a career using them to gain insight into what people think about brands, politics, and social issues. You
A Measurement Dream Job Is Available: Do You Qualify? Read More »
There is nothing worse than to have a senior leader dismiss your data or presentation because he or she doesn’t understand why it’s in front of them. I know this only too well, thanks to
When the CEO Says, “Tell Me Something I Don’t Already Know!” Read More »
Nothing kills a presentation faster than data overload. We’ve all suffered through too many data-dense presentations, realizing at the end that we hadn’t a clue what the message was. Here are four common presentation problems
Too Much Data Will Kill A Presentation: Here’s How to Avoid Death by PowerPoint Read More »
By Bill Paarlberg—Communications measurement is hard work. It demands several different but inter-related skills, and some of those are made even more difficult by the anxiety they cause. Whether it is mathematics, public speaking, or
7 Measurement Skills That Cause Stress—and How to End the Anxiety Read More »
Measurement programs today have a lot in common with shopping trips to a big box grocery store before a dinner party. You can stroll the aisles and buy lots of different food products, but whether
7 Expert Analysis and Presentation Techniques to Gain Insights From Your Data Read More »
So, you are a B2B or SMB business that is using likes and impressions to link PR to sales? Well just stop for a minute and think. First of all, they probably don’t work (see
You, Too, Can Show How PR Drives Business Results Read More »
This is the second part of a two-part series on how to present to your board. Part One is “How to Get a Seat at the Table in 5 Easy Steps.” Here are three examples
Three Real-Life Measurement Charts Your Board Will Love Read More »
Measurement ain’t easy. You’ve done the hard work of planning your measurement program and collecting the data. And now you face more hard work: You’ve got to analyze that data, gain some valuable insights,
Katie Paine’s 8 Tips for Producing Charts Your Boss or Client will Take to the Board Read More »
Conversations from the Corner Office Conversations from the Corner Office is a regular feature that provides a perspective on measurement from members of the C-suite. You’ve heard of that infamous cost-cutter “Chainsaw Al.” Well, now
What Your CEO Needs from PR: An Interview With “Dozer” Doug Chapin Read More »
