This one of three articles in this month’s issue that report on AMEC’s recent annual Global Measurement and Evaluation Summit: 3 Inspirational Case Studies 5 New Technology Revelations Research Innovation: A Polarization Index, Survey Accuracy,
So many things about this year’s International Public Relations Research Conference (IPRRC) were a departure from the “before time.” (Besides being on Zoom instead of being in Florida, in close proximity to a pool and
New Research on Startup Communications: Charisma and Character are Vital Read More »
One of the better outcomes of our year of COVID-19 has been a recognition of the importance of employees and, specifically, good internal communications. So, not surprisingly, among the impacts of the pandemic on the
New Research on Internal Communications Provides Advice on Employee Engagement Read More »
For years we’ve been quoting scholars, like Brad Rawlins, whose studies have shown that the key to building trust is transparency. One of PR’s big problems is that it typically cowers behind an impenetrable shield
How to Build Back Better Trust in 2021: 7 Things You Can Do Now Read More »
Every January I look into my Magic 8 Ball of Measurement to make communications measurement predictions for the coming year. What I see there gets filtered through my experience of many previous trips around the
Katie Paine Makes 10 Communications Measurement Predictions for 2021… Read More »
The third and final day of Paine Publishing’s 2020 Summit on the Future of Communications Measurement, October 8th, was devoted to measuring trust, with presentations by Meg Fligg of Georgia-Pacific; Deanna Centurion of Cyera Strategies,
The second day of Paine Publishing’s 2020 Summit on the Future of Communications Measurement, October 7th, was devoted to measuring the impact of CSR and CSA on internal and external communications. It featured presentations by
SCR and CSA: What COVID Taught Us About Employee Communications Read More »
The first day of Paine Publishing’s 2020 Summit on the Future of Communications Measurement, October 6th, was devoted to purpose-driven campaigns. It featured presentations by Carol Cone and Dustin Supa. See this article for an
Purpose-driven Campaigns: Lessons from the Front Lines Read More »
So your boss or your board is asking, “What is PR worth? What’s the value of doing all this PR (or social media or events or internal comms)? How do I know what we are
“What is PR worth?” Read More »
Wanted: Professional Communicator To Start in 2021 — Must be resilient and flexible, and patient with others who are less so. Must be facile with finance and a superstar with a spreadsheet. Background in
Reimagining the Skill Set of a Professional Communicator: 7 Vital Skills for Your Future Read More »
The papers that addressed fake news were some of the best presented at 2020’s International Public Relations Research Conference. Not only are they topical, given the fake news swirling about the pandemic and the US
Fake News Is in Your Future: Fight it With Truth and Preparation Read More »
Many organizations are waking up to the fact that internal communications is not only equally as important as external, but that it is as much a core competency of successful organizations as financial or inventory
For Employees, It’s Not Just What You Say, It’s How You Say It Read More »
