Measuring the effectiveness of academic communications? The following seven steps will guide you through the process. Step 1: Define your objectives The most important thing to remember about any measurement program is that you become
Academic Communications Measurement Excellence: 7 Steps to Get an A Read More »
This experiential-marketing checklist is designed to be used side-by-side with the articles “A Step-by-Step Timeline to Find the ROI in Your Event or Experiential Marketing Program” and “Your Event Measurement Cheatsheet: Objectives, Metrics, Benchmarks, Tools,
Your Checklist and Plan for Event and Experiential Marketing Measurement Read More »
This six-step how-to guide is designed to be used side-by-side with the article “Your Checklist and Plan for Event and Experiential Marketing Measurement” and “Your Event Measurement Cheatsheet: Objectives, Metrics, Benchmarks, Tools, and Cost Estimates for
A Step-by-Step Timeline to Find the ROI in Your Event or Experiential Marketing Program Read More »
This six-step how-to guide is designed to be used side-by-side with the article “Your Checklist and Plan for Event and Experiential Marketing Measurement” and “Your Event Measurement Cheatsheet: Objectives, Metrics, Benchmarks, Tools, and Cost Estimates for
A Step-by-Step Timeline to Find the ROI in Your Event or Experiential Marketing Program Read More »
Ever since Sears tied customer retention to employee morale back in 1998, organizations have known that the more loyal and engaged your employees are, the happier your customers will be, and as a result you
Six Steps to the Perfect Internal Communications Measurement Program Read More »
Here is my Six Steps of Measurement system adapted to social media measurement. This is an update of our earlier version (“Here’s How To Design a Social Media Measurement System in 6 Easy Steps” from
How to Master Social Media Measurement in 6 Simple Steps Read More »
Here are my 6 Steps of Measurement applied to event measurement: (For other applications of my 6 Steps of Measurement, click here.) Step 1. Be clear about what outcomes the event is designed to achieve
6 Steps to a Valid & Actionable Measurement System for Events Read More »
If you’ve ever seen or heard Katie Paine give a presentation, then you probably already know about her “6 Steps to Standards-Compliant Measurement.” However, what you haven’t seen (until now) is this infographic we created
6 Steps to Standards-Compliant Measurement [Infographic] Read More »
Here’s the communications dashboard development process broken down into six steps: (Please note: If you want some background knowledge, I recommend checking out these case studies about dashboard implementations: “How to Cure the Sick Dashboard of
6 Steps to Develop a Communications Dashboard You Can Use and Your Leadership Will Love Read More »
Social media measurement is a formal discipline, governed by rules and processes established by academics and researchers. Certainly you do not need a Ph.D. from MIT to measure your organization accurately. However you should know
Katie Paine’s 6 Basic Steps of Social Media Measurement — Remixed for Organizations Read More »
