For Immediate Release Katie Delahaye Paine’s “Vital Signs — A Practical Guide to Measuring the Impact of Healthcare Communications” draws on three decades of measurement work and fifteen case studies from across the health ecosystem
FOR IMMEDIATE RELEASE/ Longtime training program refreshed to reflect Barcelona Principles 4.0, current industry best practices, and how generative AI is reshaping the way communicators measure visibility and results DURHAM, N.H. — Paine Publishing today
Try our new Measurement Compass, a Free Tool to Help PR and Communications Pros Find Their Perfect Metrics Chances are you are not not short on metrics. Your dashboard probably has dozens of them. The
Ever stare at a sea of metrics and have no idea how they relate to your goals? Read More »
Public Voice, Proven Impact” gives public affairs officers, PIOs, and government communications teams a practical framework for proving — not just claiming — the value of public communication /DURHAM, N.H.** — Paine Publishing has released
Introduction: My friend and long-time collaborator Greg Jarboe has been my go-to guy on SEO for at least a decade, regularly teaching our Measurement BAse Camp session on the topic. Naturally, we we added GEO
I’ve Been Measuring AI Visibility Wrong. So Has Most of the Industry Read More »
What you need to know: Last week I spent two days at Ragan’s Employee Communications and Culture Conference in Boston, absorbing all the new data on the state of Internal Communications. My headline takeaway: organizations
Despite rapid growth in AI tools, new platforms, and more data than ever, most communications teams still cannot credibly demonstrate impact, ROI, or influence. The core problems—misaligned metrics, lack of business context, overreliance on vanity numbers, and underuse of existing tools—remain unresolved. Based on three decades of forecasting and client work, here are 10 pessimistic but realistic predictions about where PR measurement is headed in 2026.
state of PR and communications measurement in 2025
PR Measurement in 2025: Disappointing, Misdirected and Still Divided Read More »
Lessons that communicators need to learn from the 2024 elections
Lessons for Communicators from the 2024 Elections Read More »
Beware the coming “Searchquake” By Katie Paine / February 26, 2024 Admit it. How many times when you are looking to purchase a product or find a solution have you gone on Google and spent
Beware the coming “Searchquake” Read More »
If Pew can do it, why can’t everyone? By Katie Paine / February 9, 2024 Pew recently analyzed the content descriptions of all the leading news podcasts to determine the typical content of the most
If Pew can do it, why can’t everyone? Read More »
I recently expressed my thoughts on what 2024 will bring for PR Measurement to the editors of PR News. Thought I would share those thoughts and a few others. I incorporated my answers to PR News
2024 Will be the Year of Small Numbers, Big Dashboards and Actionable Metrics Read More »
