Introduction: My friend and long-time collaborator Greg Jarboe has been my go-to guy on SEO for at least a decade, regularly teaching our Measurement BAse Camp session on the topic. Naturally, we we added GEO
I’ve Been Measuring AI Visibility Wrong. So Has Most of the Industry Read More »
This post started with a conversation with my good friend who is a psychotherapist and doesn’t have a clue about what I do. I was explaining my frustration with a recent report I’d seen that
7 Ways PR Destroys Its Own Credibility and How to Fix Them Read More »
Like many Americans, I’ve developed an addiction to The Pitt, the HBO/Max hit drama that is based in the Emergency Room of a hospital in Pittsburg. If you haven’t watched it, (or even if you
What we can learn about measurement from Pitt and other Health Care Professionals Read More »
In the age of artificial intelligence, visibility alone is not enough. What matters is Share of Model—the degree to which your narratives, language, and framing are repeatedly present in the content streams AI systems learn from. The biggest threat to PR from AI is the Illusory Truth Effect. Here are some thoughts on how to make it safer.
Your PR Dashboard Is Lying to You: How AI Erodes Trust in PR Read More »
Despite rapid growth in AI tools, new platforms, and more data than ever, most communications teams still cannot credibly demonstrate impact, ROI, or influence. The core problems—misaligned metrics, lack of business context, overreliance on vanity numbers, and underuse of existing tools—remain unresolved. Based on three decades of forecasting and client work, here are 10 pessimistic but realistic predictions about where PR measurement is headed in 2026.
Its very hard to get your messages across in these days of constant breaking news and crisis but I offer some tips on how to stay on message
Six Reasons People End Up “Off-Message” and How to Fix the Problem Read More »
Why the PR/Comms teams are the real department of efficiency
state of PR and communications measurement in 2025
PR Measurement in 2025: Disappointing, Misdirected and Still Divided Read More »
Lessons that communicators need to learn from the 2024 elections
Lessons for Communicators from the 2024 Elections Read More »
8 Tips to Make Sure Measurement Stays in Your Budget By Katie Paine / July 10, 2024 1. Call it research instead of “Measurement” Measurement is often seen as a way to justify one’s existence.
8 Tips to Make Sure Measurement Stays in Your Budget Read More »
History vs Hype By Katie Paine / June 27, 2024 When I saw the headline in today’s PR News: A New Method to Measure Media Relations for Business Growth, I quite naturally got interested. But
Lack of collaboration is hampering good metrics and there’s even worse news in a new report.
I’ve Finally Discovered The Root of All Evil Read More »
