Measuring the Accuracy of our Predictions
Along with Santa Claus, decking halls, and being jolly, tis the season for prognosticating. Having written some version of a “My Predictions” list for the last 25+ years, I decided that before I went out …
Warning, Measurement atrocity sighting! 7 reasons why you can’t equate ROI to AVE
Stories like this one in PR News are why discredited metrics like Ad Value Equivalents (AVE) still exist. It’s bad enough when vendors make money by providing easy access to bad metrics like AVE. It’s …
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The Best Vendors to Solve 25 Common Communications Measurement Problems in 2022
Our Measurement Vendor Selection Guide begins down below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement …
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The Princess and the Clips… The True Tale of the Birth of Media Analysis
Once upon a time, way back before computers and the Internet, there was a princess of communications who worked in a large corporate kingdom. Like many other princesses of her time, she ruled a small …
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11 Communications Predictions for 2022 — How to Deal With Them
I see big changes for our industry in the coming year. All signs point to: 1. Employees to employers: “Take this job and shove it!” Media relations and reputation management goals will continue to focus …
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Diversity, Inclusion, and Advocacy Are in Your Plan—Are They Paying Off?
The Paine of Measurement, August 2021 The always provocative and insightful Charlene Li caught my attention the other day with this headline: Does Culture Really Eat Strategy for Breakfast? It’s not culture vs. strategy—it’s culture …
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AI IS NOW YOUR CORPORATE CRISIS SUPERPOWER
A year ago, we told you the story of the best new thing in corporate crisis management. It began as a casual challenge salted with heavy skepticism, and lead to the combination of guidance …
3 IMPORTANT LESSONS FOR COMMUNICATIONS FROM THE 2020 ELECTION
The 2020 US election is finally, finally, more or less, over. I do hope we have all learned a few things. Some of what I learned is in a webinar I just did for PRSA Puget …
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Reimagining Communications for the Next Decade
The Paine of Measurement, August 2020 Nothing quite like a pandemic, protests in the streets, and a global recession to resurrect my favorite buzzphrase: “big structural change.” (A tip of the hat to Elizabeth Warren.) …
Going back to measurement school
I’m not sure if it’s the rising importance of metrics and data in the communications decision-making process, or general belt-tightening but more and more people have been asking me about how to learn more about …
On the 12th Day of Measurement Christmas My Dashboard Gave to Me…
Nothing says “Happy Holidays!” like a measurement-ized version of a traditional English Christmas carol. On the 1st day of Measurement Christmas my dashboard gave to me… A promotion earned by me! On the 2nd day …
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The MeasHERment Interview:
Tina McCorkindale
The MeasHERment Interview is pleased to welcome Tina McCorkindale, Ph.D., APR, the President and CEO of the Institute for Public Relations (IPR), an independent research nonprofit founded in 1956. Read more about Tina here. The …