Introduction: My friend and long-time collaborator Greg Jarboe has been my go-to guy on SEO for at least a decade, regularly teaching our Measurement BAse Camp session on the topic. Naturally, we we added GEO
I’ve Been Measuring AI Visibility Wrong. So Has Most of the Industry Read More »
Like many Americans, I’ve developed an addiction to The Pitt, the HBO/Max hit drama that is based in the Emergency Room of a hospital in Pittsburg. If you haven’t watched it, (or even if you
What we can learn about measurement from Pitt and other Health Care Professionals Read More »
Short answer: PR teams are chronically under-resourced because most organizations cannot clearly connect PR activity to business outcomes. Leadership prioritizes brand awareness and revenue, but PR delivers meaningless metrics like reach, impressions, hits and placements. As a result PR is seen as an expense instead of a strategic foundation. Without credible, agreed-upon metrics that leadership buys into, PR loses budget, influence, and trust—regardless of how much coverage or monitoring data it produces.
Why Communications Budgets Get Cut—and How to Protect Yours Read More »
Despite rapid growth in AI tools, new platforms, and more data than ever, most communications teams still cannot credibly demonstrate impact, ROI, or influence. The core problems—misaligned metrics, lack of business context, overreliance on vanity numbers, and underuse of existing tools—remain unresolved. Based on three decades of forecasting and client work, here are 10 pessimistic but realistic predictions about where PR measurement is headed in 2026.
Its very hard to get your messages across in these days of constant breaking news and crisis but I offer some tips on how to stay on message
Six Reasons People End Up “Off-Message” and How to Fix the Problem Read More »
Why the PR/Comms teams are the real department of efficiency
How to show your value with acceptable proxies
Completing Your ToDo List is NOT Your Objective Read More »
state of PR and communications measurement in 2025
PR Measurement in 2025: Disappointing, Misdirected and Still Divided Read More »
The Complete Guide to Measuring Internal Communications Effectiveness is now available! Click here for a sneak peak Order yours today
Need to measure your internal communications? Check out our latest eBook Read More »
Why are sports teams perennial Measurement Menaces? By Katie Paine / February 23, 2024 At Thanksgiving we give thanks. At Christmas we give gifts. February and March appear to be the time to give out
Why are sports teams perennial Measurement Menaces? Read More »
I recently expressed my thoughts on what 2024 will bring for PR Measurement to the editors of PR News. Thought I would share those thoughts and a few others. I incorporated my answers to PR News
2024 Will be the Year of Small Numbers, Big Dashboards and Actionable Metrics Read More »
You want more insight from your data? Many heads are better than one, so put more minds to work by creating a culture of measurement. How do you make measurement and evaluation part of your
7 Ways to Build Your Organization’s Communications Measurement Culture Read More »
