Readers frequently ask me how to measure success as they define the goals and metrics for their departments. And as much as I love examples like the revenue and profit ones that Avinash Kaushik cites in …
Measuring the Estoteric, or How to Measure Success When You Aren’t Selling Widgets Read More »
This article takes you through a 5-step procedure to measure the effectiveness of your diversity and inclusion communications. For additional reading on this topic, see our interview with Mary S. Miller, “Are Your Diversity and …
5 STEPS TO MEASURE THE SUCCESS OF YOUR DIVERSITY AND INCLUSION COMMUNICATIONS Read More »
In this list we’ve gathered together all our Measurement Advisor coverage on how to measure CSR (corporate social responsibility). If you want to learn how to measure CSR, you will find plenty of help here: CSR 101: …
THE SECRETS OF HOW TO MEASURE CSR (CORPORATE SOCIAL RESPONSIBILITY) Read More »
Think of integrated communications as a PESO department with internal communications on the top. And measuring integrated communications means that you are analyzing all your data in one place, and correlating results between different tactics …
EVERYTHING YOU NEED TO KNOW ABOUT INTEGRATED COMMUNICATIONS MEASUREMENT Read More »
One of the things I’m missing most about not giving speeches in person is the chance to hear what is on people’s minds. Somehow the chat box and online Q & A just don’t seem …
All Your Most Common PR and Communications Measurement Questions Answered Read More »
Last year, the Institute for PR honored me with the Jack Felton Lifetime Achievement Award, and I had about three minutes to comment on the achievement and offer some advice. There was way to much …
Katie tells her measurement life story in Institute for PR interview Read More »
By Chad Previch May 23, 2020 Case Studies, Covid-19 Pandemic When I began working at Love’s as External Communications Manager, one thing caught me off guard: I constantly felt hungry. It’s because, meeting after meeting, we work with teams …
While the rest of us are at home, tending our sourdough starters and binge-watching Netflix, the MarTech industry continues to advance the technology of measurement. Here are a few interesting developments: MarTech aid to small …
You can’t quarantine progress — Recent Advances in Measurement Technology Read More »
For a CSA or CSR program to be truly successful, it needs to “fit” with your overall corporate mission and identity. All the research agrees on this. Which is why Patagonia, “The Activist Company,” is …
Where’s the Insight? That’s the number one question/comment I get from people who are tired and frustrated looking at charts and numbers and not being able to figure out what they mean. So in the …
9 Articles on How to Gain Insight from Your Communications Measurement Data Read More »
As you can read in Bill Paarlberg’s in-depth interview with Jessica Jones, her path to measurement mavenhood was unusual, to say the least. (That’s her up above, presenting at the 2018 Summit on the Future …
Read lots more on this topic in this month’s Measurement Advisor Events and experiential marketing often mean big budgets devoted to unfamiliar territory. Which are two very good reasons to have solid measurement in place. …
4 QUICK TIPS FOR MEASURING EVENTS AND EXPERIENTIAL MARKETING Read More »
