You want more insight from your data? Many heads are better than one, so put more minds to work by creating a culture of measurement. How do you make measurement and evaluation part of your
7 Ways to Build Your Organization’s Communications Measurement Culture Read More »
2021 was not a particularly wonderful year. It’s hard to do great measurement when you work from a couch with kids jumping on it. Still, measuring your results is all about learning lessons from experience,
8 Critical Measurement Lessons Learned from a Horrible Terrible No Good Year Read More »
2021 was not a particularly wonderful year. It’s hard to do great measurement when you work from a couch with kids jumping on it. Still, measuring your results is all about learning lessons from experience,
8 Critical Measurement Lessons Learned from a Horrible Terrible No Good Year Read More »
A week doesn’t go by these days without some kind of epic fail on the part of one brand or another. It’s not just major consumer brands; dozens of comms campaigns crash and burn in
7 Reasons Why Your Messages Don’t Fly, and How to Fix Them Read More »
Over the last decade or so I’ve helped design and implement dozens of measurement dashboards. They’re lots of fun because the process typically brings wildly divergent views together in order to define common goals. Interestingly,
4 Dashboard Debacles You Can Avoid Read More »
The Paine of Measurement “You learn more from failure than you ever do from success.” —IPR Measurement Commission member Sunshine Overkamp This issue of The Measurement Advisor is a tribute to the value of failure.
How to Celebrate #Fails Read More »
Our “Reputation Risk or Ruin?” column uses Talkwalker’s AI media analysis tools to study the depth and extent of media coverage of crises in current events. Reputation Risk or Ruin? Samsung’s most recent crisis is
Is Samsung’s Own PR Killing Its Reputation? Read More »
“I’d rather forego being a proven success in exchange for never being proven a failure.” —a PR agency CEO, as told to Cision Chief Insight Officer Mark Weiner Communications measurement, as an industry, a process,
Failure Wouldn’t Be So Bad if We Didn’t Take It Personally Read More »
A week doesn’t go by these days without some kind of epic fail on the part of one brand or another. It’s not just major consumer brands; dozens of comms campaigns crash and burn in
7 Reasons Why Your Messages Don’t Fly, and How to Fix Them Read More »
I have heard from countless communications pros in all kinds of organizations that “nothing ever fails.” I get that: when I was in corporate America, I doubt if I ever bragged about my defeats. So
Real Life Lessons Prove Why You Really Want to Measure Failure Read More »
Over the last decade or so I’ve helped design and implement dozens of measurement dashboards. They’re lots of fun because the process typically brings wildly divergent views together in order to define common goals. Interestingly,
4 Dashboard Debacles You Can Avoid Read More »
