Interested in how to measure CSR? See this page for a guide to our coverage. Corporate social efforts, whether they be corporate social advocacy, CSR, or purpose-driven campaigns, dominated discussions at IPRRC 2020. The papers given
The papers that addressed fake news were some of the best presented at 2020’s International Public Relations Research Conference. Not only are they topical, given the fake news swirling about the pandemic and the US
Fake News Is in Your Future: Fight it With Truth and Preparation Read More »
Quick and useful tips I learned at the International Public Relations Research Conference 2020. 1. Keep your brand out of the headline if you want engagement. If you want readers to remain engaged in your
Want to Up Your Engagement? Drop the Brand, Use More Visuals, and Be a Real Human Read More »
Given that we’re putting this edition together in the middle of a major crisis, we thought it might be a good idea to add a second installment to one of our most popular posts of
Sincerity, Transparency, and Technology Are Your Best Options to Manage a Crisis Read More »
Many organizations are waking up to the fact that internal communications is not only equally as important as external, but that it is as much a core competency of successful organizations as financial or inventory
For Employees, It’s Not Just What You Say, It’s How You Say It Read More »
Suddenly, the world has millions of new work-from-home employees and learn-from-home students. As of less than a year ago, 77% of corporate communications professionals said that they were “well prepared professionally to deal with crises.”
The author and Fullintel test the ability of an artificial intelligence (AI) system to identify crises and recommend responses. Results show very high accuracy and effective response recommendation. In a 2019 presentation to the International
Yes, You Can Use Artificial Intelligence to Predict a Crisis Read More »
