Fifty-three percent of PR pros who responded to this year’s version of the Wright and Hinson survey said they do not measure their efforts. These include the folks who use output measures and other trivial
Measurement Menaces of the Month: Those Who Don’t Measure Their Communications Results Read More »
The Measurement Maven of the Month Award this month goes to the team that created the internal communications measurement standards. You can read all about their work in our article “The Best New Thing In
The Paine of Measurement April 2017— Each March for the last 20 years, an erudite group of academics and practitioners have gathered in Florida for the International Public Relations Research Conference (IPRRC). I’ve been going
A Guide to Our April Issue on the IPRRC 2017 Read More »
The International Public Relations Research Conference (IPRRC) always reveals some interesting new best practices for managing a crisis, and this year’s version did as well. I just wish some folks at United, Pepsi, and the
What the Newest Public Relations Research Says On How to Best Handle a Crisis Read More »
Every International Public Relations Research Conference (IPRRC) includes hundreds of interesting papers and new public relations research results. Each year I try to organize the most important and present them to you in The Measurement
3 Cool Things I Learned at IPRRC 2017 Read More »
From a practitioners’ perspective, the 2017 International Public Relations Research Conference (IPRRC) paper presented by Sean Williams, Julie O’Neil, Stacey Smith, and Michele Ewing is the best new thing in the world. (That’s the four
The Best New Thing In the World: Internal Communications Measurement Standards Read More »
The International Public Relations Research Conference (IPRRC) strains one’s brain, what with listening to hundreds of new research studies presented over just a few days. Many of them deal with PR and communications theory, and,
The International Public Relations Research Conference (IPRRC) has been the place for intriguing and fascinating new social media research since Mark Zuckerberg was in college. This year was no different: IPRRC presenters studied social media’s
6 New Ideas About Social Media That I Learned at IPRRC 2017 Read More »
