Conveniently, Edelman releases its annual Trust Barometer just in time for our February issue. This year’s is fairly gloomy, as you can tell from its title, “Declaring Information Bankruptcy,” and by one of its charts,
Declaring Information Bankruptcy: 11 Surprises from the 2021 Edelman Trust Barometer Read More »
It had been several years since I last interviewed Chris Kringle, the Chief Yuletide Officer of Santa, Inc. So, early in December, when a courier arrived with an invite from the jolly old elf himself,
Shankhassick Farm, Durham, New Hampshire, U.S.A. Dear Measurement Friends, I write this just as I’m getting ready to spend Thanksgiving in Berlin, Germany, on a teaching assignment. Given that I’m not a huge fan of
Welcome to the International Communications Measurement Issue Read More »
Shankhassick Farm, Durham, New Hampshire, U.S.A. Dear Measurement Friends, I write this just as I’m getting ready to spend Thanksgiving in Berlin, Germany, on a teaching assignment. Given that I’m not a huge fan of
Welcome to the International Communications Measurement Issue Read More »
What’s going on in the big wide world of communications measurement? Each year we poll our partners and friends around the planet to get their perspectives on the latest developments in international communications measurement. This
The International Perspective on Measurement: Reports From Around the World Read More »
What’s going on in the big wide world of communications measurement? Each year we poll our partners and friends around the planet to get their perspectives on the latest developments in international communications measurement. This
The International Perspective on Measurement: Reports From Around the World Read More »
By Katie Paine—Mary McNamara is the Measurement Queen of New Zealand. Even though we are on opposite sides of the global, we’ve been slogging away in similar measurement trenches since even before we first met
Mary McNamara Is Measurement Maven of the Month Read More »
By Katie Paine—Mary McNamara is the Measurement Queen of New Zealand. Even though we are on opposite sides of the global, we’ve been slogging away in similar measurement trenches since even before we first met
Mary McNamara Is Measurement Maven of the Month Read More »
By Katie Paine—It’s a big wide world out there, and sometimes things get confusing when you cross borders. The following quick tips on international communications measurement can’t take the place of actual international measurement experience,
Here are three quick tips on how to easily expand your PR measurement program outside of your home country. Getting started with international communications measurement can be a daunting task—it is certainly going to increase
How to Get Started With International Communications Measurement: 3 Baby Steps Read More »
Judging from the presentations at the 48th FIBEP World Media Intelligence Congress in Washington, D.C., last fall, the measurement world has seen a seismic shift in the last few years: away from activity metrics and
Outcome Measures Rule the 48th FIBEP World Media Intelligence Congress Read More »
Six years ago the Barcelona Principles passed with broad international support. But there is copious evidence that AVEs are still alive and well in many countries. Despite broad international consensus on the evils of AVE,
Measurement Menaces of the Month: Companies that Dump AVEs Overseas Read More »
