Gaetan Akinrolabu from Mirati Therapeutics and Rachel Forrest from Southwest Airlines spoke at the recent Summit on the Future of Communications Measurement. They have both recently gone through the process of integrating the vast amounts
Southwest and Mirati: 10 Lessons on Building an Integrated Measurement Dashboard Read More »
Congratulations, you’ve brought all your PR and comms under one roof. Your new arrangement might seem awkward at first, but it’s really very good news for communications measurement. Now you can more easily bring all
Think of integrated communications as a PESO department with internal communications on the top. And measuring integrated communications means that you are analyzing all your data in one place, and correlating results between different tactics
Everything You Need to Know About Integrated Communications Measurement Read More »
As you can read in Bill Paarlberg’s in-depth interview with Jessica Jones, her path to measurement mavenhood was unusual, to say the least. (That’s her up above, presenting at the 2018 Summit on the Future
Jessica Jones is Measurement Maven of the Month Read More »
Integrated communications measurement is where comms evaluation and measurement is heading. All the data in one place, all the KPIs and metrics agreed upon, all the progress plain to see. If you are not already
Welcome to the future of measurement. If there was one theme to emerge from the discussions during the recent 2018 Summit on the Future of Communications Measurement it was that whatever metrics emerge, they will
Jessica Jones is Manager of Public Affairs Coordination and Planning at the Department of National Defence, Ottawa, Ontario. Shortly after taking this job, she began a months-long process of developing an integrated communications dashboard for
Interview with Jessica Jones: Her Superpower is Measurement Read More »
The Paine of Measurement Hello Measurement Fans, A few months back I tried to stir up some trouble by positing that Corporate Communications should run virtually all functions in any organization. (See “A New Organizational
Your Guide to Integrated Communications Measurement Read More »
Click here to read all our posts on integrated communications measurement. What? You’re still keeping the metrics for all your communications functions in different silos and different platforms? Stop it now! Integrating the measurement process
5 Good Reasons Why You Need Integrated Communications Measurement Read More »
Here’s an updated-for-2018 version of our popular checklist for developing an integrated communications measurement dashboard. Click here to read all our posts on integrated communications measurement. This checklist will help you get organized and track
A Checklist for Creating an Integrated Communications Measurement Dashboard Read More »
Click here to read all our posts on integrated communications measurement. Spoiler alert! If you want an endorsement of any particular tool or platform, you won’t find it here. In terms of dashboard platforms, chances are
Click here to read all our posts on integrated communications measurement. Putting together your own integrated communications dashboard? I’ve helped many, many organizations do just that, and certain tricky points in the process come up
5 Quick Tips to Develop Your Perfect Integrated Communications Dashboard Read More »
