This post started with a conversation with my good friend who is a psychotherapist and doesn’t have a clue about what I do. I was explaining my frustration with a recent report I’d seen that
7 Ways PR Destroys Its Own Credibility and How to Fix Them Read More »
Like many Americans, I’ve developed an addiction to The Pitt, the HBO/Max hit drama that is based in the Emergency Room of a hospital in Pittsburg. If you haven’t watched it, (or even if you
What we can learn about measurement from Pitt and other Health Care Professionals Read More »
In the age of artificial intelligence, visibility alone is not enough. What matters is Share of Model—the degree to which your narratives, language, and framing are repeatedly present in the content streams AI systems learn from. The biggest threat to PR from AI is the Illusory Truth Effect. Here are some thoughts on how to make it safer.
Your PR Dashboard Is Lying to You: How AI Erodes Trust in PR Read More »
Its very hard to get your messages across in these days of constant breaking news and crisis but I offer some tips on how to stay on message
Six Reasons People End Up “Off-Message” and How to Fix the Problem Read More »
Happy Springtime, Measurement People! The NCAA does not have an exclusive on madness in March. In New England it’s the time when, after three months of winter, we turn wild-eyed and “Woods Crazy,” as songwriter/poet
Your Guide to Keeping Your Sanity Amid Too Much Data Read More »
I recently expressed my thoughts on what 2024 will bring for PR Measurement to the editors of PR News. Thought I would share those thoughts and a few others. I incorporated my answers to PR News
2024 Will be the Year of Small Numbers, Big Dashboards and Actionable Metrics Read More »
The Paine of Measurement, September 2022 Given how depressing most of our outrage-fortified news is, you’ll be happy to know that the future of communications measurement is surprisingly bright. Between technological advances, some very cool
The Future of Communications Measurement: 7 Reasons to be Happy Read More »
Over the past quarter I’ve been asked to review probably two dozen reports, ranging from media analysis reports to brand tracking studies to internal employee surveys. What they all have in common is a startling
Turn Your Data Sideways, and 5 More of Katie’s Secret Tips on Finding Insight Read More »
You want more insight from your data? Many heads are better than one, so put more minds to work by creating a culture of measurement. How do you make measurement and evaluation part of your
7 Ways to Build Your Organization’s Communications Measurement Culture Read More »
