In this report influence strategy guru Alan Kelly reviews some of the presentations at the recent IPR Research Symposium (see the entire roster here). Kelly, the founder and chief executive of Playmaker Systems, LLC, has an
IPR Research Symposium Showcases a Powerful, Conflicted Craft Read More »
This article discusses the new and changing nature of influence, and the high likelihood that your efforts aren’t influencing anyone. Five how-to tips are provided to help you learn who you are influencing. This article
The Future of Influence: 5 How-to Tips to Make Sure You Actually Influence Your Audience Read More »
The Paine of Measurement Hello PR and Measurement Pros, What makes people act? Countless words have been written in hopes of answering that question, from Maslow’s Hierarchy of Needs to endless books on fear as
Buying influence is nothing new. In the old days, we called paid influencer marketing “paid testimonials.” But today, with the explosive influence of YouTube, it can be a guy in a garage, or a drunk
How to Measure Paid Influencer Marketing in 4 Steps Read More »
In War and Peace, Leo Tolstoy challenged the common wisdom of the time, which said that history is forged by leaders, arguing instead that “kings are the slaves of history.” In other words it is
You Might Want to Add a Good Meal and Bowling to Your Influence Toolbox Read More »
Years ago I named anyone who used Klout a Measurement Menace of the Month, because Klout was a bogus score that was badly calculated and frequently misused (including in hiring decisions). It has since evolved
Kudos to White Wave, makers of Silk, for being willing to measure influencer marketing using metrics based on business impact. White Wave appears to have done the most thorough evaluation yet of the actual sales
White Wave Is the Measurement Maven of the Month Read More »
Here’s how to influence your knowledge about influence: everything you need to know in 10 good reads… MarketHub on the difference between influencer marketing and word of mouth. The Word of Mouth Marketing Association on
Everything You Need to Know About Influence in 10 Good Reads Read More »
Here’s a simple 3-step system to get started with influencer measurement. No need to over-think it or bog down in trying to measure the whole world. Just take a stab at who your influencers are,
Beginners Tip: How to Get Started With Influencer Measurement Read More »
Until recently, measuring influence meant measuring potential impressions. It was called different things in different fields, but essentially the “value” of an influencer was in the number of people he or she had the potential
7 Steps to Measuring Earned Influence Read More »
Influence, whether or paid or earned, is at the core of all professional communications and marketing programs—to change minds or behavior. Think about it. At its core, isn’t the purpose of any marketing program to
How to Measure Influence: 2 Approaches and the Tools You’ll Need Read More »
