It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. At this point a year ago, few people would have predicted that
Katie Paine’s Measurement Predictions for 2023 Read More »
The Paine of Measurement, September 2022 Given how depressing most of our outrage-fortified news is, you’ll be happy to know that the future of communications measurement is surprisingly bright. Between technological advances, some very cool
The Future of Communications Measurement: 7 Reasons to be Happy Read More »
Our Measurement Vendor Selection Guide begins down below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement
The Best Vendors to Solve 25 Common Communications Measurement Problems in 2022 Read More »
2021 was not a particularly wonderful year. It’s hard to do great measurement when you work from a couch with kids jumping on it. Still, measuring your results is all about learning lessons from experience,
8 Critical Measurement Lessons Learned from a Horrible Terrible No Good Year Read More »
2021 was not a particularly wonderful year. It’s hard to do great measurement when you work from a couch with kids jumping on it. Still, measuring your results is all about learning lessons from experience,
8 Critical Measurement Lessons Learned from a Horrible Terrible No Good Year Read More »
Thanks to PR News’ recent survey of its readership, we have new insights into how PR people see the post-pandemic future of measurement. The surprise is that it’s rosier than I might have suspected. Just
The Diversity Action Alliance a is consortium of communications organizations dedicated to increasing diversity in public relations. Both its leaders and the organizations that have pledged to support the group’s efforts are impressive. However, as
The State of PR Industry Diversity: A Long Way to Go Read More »
There’s a measurement kerfuffle currently roiling the media world that’s the communications equivalent of a Category 5 hurricane. The Cliff Notes version is that Nielsen ratings—the numbers that have dictated how much advertisers spend for
Nielsen vs. the MRC Read More »
Anthropologists will tell you that baby dogs and cats have evolved over the years to be to be intentionally irresistible. By being impossibly cute when they are young, they are more easily assimilated into human
Make Your Measurement Program More Like a Puppy: 4 Ideas to Rebrand Measurement Read More »
The Paine of Measurement, August 2021 The always provocative and insightful Charlene Li caught my attention the other day with this headline: Does Culture Really Eat Strategy for Breakfast? It’s not culture vs. strategy—it’s culture
Diversity, Inclusion, and Advocacy Are in Your Plan—Are They Paying Off? Read More »
For the past year, we’ve seen corporations strive to adapt to the “new normal,” whatever it meant to their industry. From fine dining restaurants’ pivoting to takeout, to Beam Suntory using its alcohol expertise to
New Research: Agility is Major Driver of Organizational Strength Read More »
Conveniently, Edelman releases its annual Trust Barometer just in time for our February issue. This year’s is fairly gloomy, as you can tell from its title, “Declaring Information Bankruptcy,” and by one of its charts,
Declaring Information Bankruptcy: 11 Surprises from the 2021 Edelman Trust Barometer Read More »
