For Immediate Release Katie Delahaye Paine’s “Vital Signs — A Practical Guide to Measuring the Impact of Healthcare Communications” draws on three decades of measurement work and fifteen case studies from across the health ecosystem
Try our new Measurement Compass, a Free Tool to Help PR and Communications Pros Find Their Perfect Metrics Chances are you are not not short on metrics. Your dashboard probably has dozens of them. The
Ever stare at a sea of metrics and have no idea how they relate to your goals? Read More »
Public Voice, Proven Impact” gives public affairs officers, PIOs, and government communications teams a practical framework for proving — not just claiming — the value of public communication /DURHAM, N.H.** — Paine Publishing has released
If Pew can do it, why can’t everyone? By Katie Paine / February 9, 2024 Pew recently analyzed the content descriptions of all the leading news podcasts to determine the typical content of the most
If Pew can do it, why can’t everyone? Read More »
5 Easy Steps to Measuring Non-Profit Marketing Campaigns With the future so uncertain, data can be a crystal ball for marketers in today’s world. Effectively creating measurable objectives and accurately tracking your progress towards those
Five Easy Steps to Measuring Non-Profit Marketing Campaigns Read More »
This article by Greg Jarboe originally appeared in Search Engine Journal. If you’re not familiar with the rapidly rising phenomena of no-click searches this is a good primer. Back in August 2019, Rand Fiskin, the CEO
No-Click Searches Require a New Way to Measure SEO Results Read More »
So your boss or your board is asking, “What is PR worth? What’s the value of doing all this PR (or social media or events or internal comms)? How do I know what we are
Each year numerous organizations publish quality rankings for institutions of higher education. Competition is fierce for the top spots, as they mean bragging rights, a better talent pool, and increased revenue. But can the various
College Rankings Are the Measurement Menace of the Month Read More »
The Paine of Measurement Once upon a time, about a decade ago, actually, the CEO of a large New Hampshire-based corporation told me that the last thing he cared about was employee recruitment and retention.
Your Guide to Measuring Internal Communications Read More »
Just getting started in measuring your internal communications? Here are four quick and easy tips that will save you time and aggravation. (Visit this page for a list of all our best articles on how
To measure one of the concepts below, choose your employee survey questions from the statements that follow. Usually you will want to do a quick pulse survey, so use no more than five questions that
Essential Questions to Include on Every Employee Survey Read More »
By Jim Shaffer—There’s never been a better time to elevate the internal communication function to a role that focuses less on churning out news and information and more on improving strategy execution and business results.
From Cost Center to Value Creation: 3 Steps to Transform Internal Communication Read More »
