5 Easy Steps to Measuring Non-Profit Marketing Campaigns With the future so uncertain, data can be a crystal ball for marketers in today’s world. Effectively creating measurable objectives and accurately tracking your progress towards those …
Five Easy Steps to Measuring Non-Profit Marketing Campaigns Read More »
This article by Greg Jarboe originally appeared in Search Engine Journal. If you’re not familiar with the rapidly rising phenomena of no-click searches this is a good primer. Back in August 2019, Rand Fiskin, the CEO …
No-Click Searches Require a New Way to Measure SEO Results Read More »
So your boss or your board is asking, “What is PR worth? What’s the value of doing all this PR (or social media or events or internal comms)? How do I know what we are …
Each year numerous organizations publish quality rankings for institutions of higher education. Competition is fierce for the top spots, as they mean bragging rights, a better talent pool, and increased revenue. But can the various …
College Rankings Are the Measurement Menace of the Month Read More »
Just getting started in measuring your internal communications? Here are four quick and easy tips that will save you time and aggravation. (Visit this page for a list of all our best articles on how …
To measure one of the concepts below, choose your employee survey questions from the statements that follow. Usually you will want to do a quick pulse survey, so use no more than five questions that …
Essential Questions to Include on Every Employee Survey Read More »
By Jim Shaffer—There’s never been a better time to elevate the internal communication function to a role that focuses less on churning out news and information and more on improving strategy execution and business results. …
From Cost Center to Value Creation: 3 Steps to Transform Internal Communication Read More »
By Katie Paine—Mary McNamara is the Measurement Queen of New Zealand. Even though we are on opposite sides of the global, we’ve been slogging away in similar measurement trenches since even before we first met …
Mary McNamara Is Measurement Maven of the Month Read More »
By Katie Paine—It’s a big wide world out there, and sometimes things get confusing when you cross borders. The following quick tips on international communications measurement can’t take the place of actual international measurement experience, …
Six years ago the Barcelona Principles passed with broad international support. But there is copious evidence that AVEs are still alive and well in many countries. Despite broad international consensus on the evils of AVE, …
Measurement Menaces of the Month: Companies that Dump AVEs Overseas Read More »
While considering candidates for Measurement Maven for our first issue of 2017, we thought it should be someone both international and visionary. Philip Odiakose of P+ Measurement Services, Nigeria, became an obvious choice. Odiakose first …
Philip Odiakose is Measurement Maven of the Month Read More »
