FOR IMMEDIATE RELEASE/ Longtime training program refreshed to reflect Barcelona Principles 4.0, current industry best practices, and how generative AI is reshaping the way communicators measure visibility and results DURHAM, N.H. — Paine Publishing today
The term “attribution” is becoming increasingly ubiquitous in measurement conversations these days. Read our No-Bullsh*t Guide to Attribution and PR Measurement to get a better understanding of what attribution really means. If what attribution means
5 Ways to Show Attribution (aka Contribution to the Bottom Line) Read More »
One major conclusion of the measurati who attended the recent Summit on the Future of Communications Measurement was that the classic communications funnel: has in recent times been turned on its head. It now looks
4 Steps to Measure Communications from the Audience Perspective Read More »
This recently-updated roundup of our most popular internal measurement articles is especially relevant today. Internal communications has come into its own of late, what with WFH (Working From Home), #MeToo, Black Lives Matter, the importance
Our 13 Best Articles on How to Measure Internal Communications Read More »
In 2020, as the pandemic and the murder of George Floyd brought social inequities into sharp focus, almost every public-facing company made grand promises to become more diverse, equal, and inclusive. Now, lots of people
How to Measure the Success of DE&I Efforts Read More »
I get it. You want to be found in social media, which is why you use hashtags in every post. But this urge for attention can sometimes have unexpected or even disastrous consequences. Or just
How to Measure Hashtags Like a #Champion Read More »
If we’re going to re-imagine what we are honored and rewarded for, we should also rethink the tools we need to show our results. Technology and new measurement tools have come a very long way
11 (Mostly) New Measurement Tools to Prove Your Value in this Brave New World Read More »
If we’re going to re-imagine what we are honored and rewarded for, we should also rethink the tools we need to show our results. Technology and new measurement tools have come a very long way
11 (Mostly) New Measurement Tools to Prove Your Value in this Brave New World Read More »
This is an update of one of our more popular articles. It provides a six-step process for evaluating risk communications effectiveness, along with a discussion of the human motivations and attitudes behind successful risk communication.
Risk Communications: The Human Side and How to Measure It Read More »
This is an update of one of our more popular articles. It provides a six-step process for evaluating risk communications effectiveness, along with a discussion of the human motivations and attitudes behind successful risk communication.
Risk Communications: The Human Side and How to Measure It Read More »
Readers frequently ask me how to measure success as they define the goals and metrics for their departments. And as much as I love examples like the revenue and profit ones that Avinash Kaushik cites
Measuring the Esoteric, or, How to Measure Success When You Aren’t Selling Widgets Read More »
This article by Greg Jarboe originally appeared in Search Engine Journal. If you’re not familiar with the rapidly rising phenomena of no-click searches this is a good primer. Back in August 2019, Rand Fiskin, the CEO
No-Click Searches Require a New Way to Measure SEO Results Read More »
