Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain..And even Chat GPT may not be able to predict how vulnerable your brand to …
In these Risky Times, Do You Know How Vulnerable your Brand is? Read More »
1. Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put …
The Top 10 PR Measurement Atrocities and how to Avoid them Read More »
Succubus: (noun) A female demon or supernatural entity in folklore and medieval legend that appears in dreams and takes the form of a woman in order to seduce men, usually through sexual activity. The male …
One of the advantages of being a data nerd is that everyone assumes you have data-based answers to their questions. Sometimes I do, but mostly I just read a lot. Also, of course, I have …
Times are changing fast, and so is communications measurement. The purpose of this issue of The Measurement Advisor is to help our readers deal with these changes by providing practical solutions, in terms of the …
Your Reimagined Communications Measurement Tool Kit: the 5 Types of Tools You Need Now Read More »
This article teaches you how to get to communications attribution, or at least much closer. With a media impact index you can capture in a single number the meaningful aspects of earned media’s contribution to …
5 Steps to Develop a Customized Media Impact Index Read More »
One of the great gifts of my life is to have a best friend who is a therapist. She doles out perspective by the hour. Not too long ago she was bugging me about getting …
It’s Not a Lack of Time, It’s a Lack of Perspective: Measurement is the Solution Read More »
5 Easy Steps to Measuring Non-Profit Marketing Campaigns With the future so uncertain, data can be a crystal ball for marketers in today’s world. Effectively creating measurable objectives and accurately tracking your progress towards those …
Five Easy Steps to Measuring Non-Profit Marketing Campaigns Read More »
The term “attribution” is becoming increasingly ubiquitous in measurement conversations these days. Read our No-Bullsh*t Guide to Attribution and PR Measurement to get a better understanding of what attribution really means. If what attribution means …
5 Ways to Show Attribution (aka Contribution to the Bottom Line) Read More »
The term “attribution” has been bandied about frequently of late. So I thought it would be a good idea to provide another of our No Bullsh*t Guides, this time to attribution and PR measurement. According …
The No-Bullsh*t Guide to Attribution and PR Measurement Read More »
For the past two years, I’ve been teaching a class entitled, “Using SEO as a PR Metric,” during Paine Publishing’s Measurement Base Camp. At Measurement Base Camp Spring 2022, I shared a new case study …
How to Attribute Economic Results to Press Releases Read More »
The Paine of Measurement March 2022 Welcome to the Insight Issue, our attempt to respond to the continuous collective howl from communications professionals, lamenting their lack of insight from the data they collect. Today, unlike …
