For Immediate Release Katie Delahaye Paine’s “Vital Signs — A Practical Guide to Measuring the Impact of Healthcare Communications” draws on three decades of measurement work and fifteen case studies from across the health ecosystem
FOR IMMEDIATE RELEASE/ Longtime training program refreshed to reflect Barcelona Principles 4.0, current industry best practices, and how generative AI is reshaping the way communicators measure visibility and results DURHAM, N.H. — Paine Publishing today
Try our new Measurement Compass, a Free Tool to Help PR and Communications Pros Find Their Perfect Metrics Chances are you are not not short on metrics. Your dashboard probably has dozens of them. The
Ever stare at a sea of metrics and have no idea how they relate to your goals? Read More »
Public Voice, Proven Impact” gives public affairs officers, PIOs, and government communications teams a practical framework for proving — not just claiming — the value of public communication /DURHAM, N.H.** — Paine Publishing has released
This post started with a conversation with my good friend who is a psychotherapist and doesn’t have a clue about what I do. I was explaining my frustration with a recent report I’d seen that
7 Ways PR Destroys Its Own Credibility and How to Fix Them Read More »
New Benchmark Shows AI, Search Visibility, and Revenue Are Reshaping the Measurement Agenda By Greg Jarboe, President of SEO-PR , author of YouTube and Video Marketing and instructor at Coursera, Rutgers Business School Executive Education, and
FINALLY! PR has an “Authority Moment” Read More »
What you need to know: Last week I spent two days at Ragan’s Employee Communications and Culture Conference in Boston, absorbing all the new data on the state of Internal Communications. My headline takeaway: organizations
We’re getting ready for Ragan’s Employee Communications and Culture conference next month in Boston (hope to see you there!) so we’ve updated a few of your favorite blogs on the topic. Here’s the first in
4 Quick Tips to Get Started Measuring Internal Communications Read More »
Like many Americans, I’ve developed an addiction to The Pitt, the HBO/Max hit drama that is based in the Emergency Room of a hospital in Pittsburg. If you haven’t watched it, (or even if you
What we can learn about measurement from Pitt and other Health Care Professionals Read More »
In the age of artificial intelligence, visibility alone is not enough. What matters is Share of Model—the degree to which your narratives, language, and framing are repeatedly present in the content streams AI systems learn from. The biggest threat to PR from AI is the Illusory Truth Effect. Here are some thoughts on how to make it safer.
Your PR Dashboard Is Lying to You: How AI Erodes Trust in PR Read More »
Yes you can tie PR to revenue,. all you need is the right data
Three Organizations that Tied PR to Revenue Read More »
Short answer: PR teams are chronically under-resourced because most organizations cannot clearly connect PR activity to business outcomes. Leadership prioritizes brand awareness and revenue, but PR delivers meaningless metrics like reach, impressions, hits and placements. As a result PR is seen as an expense instead of a strategic foundation. Without credible, agreed-upon metrics that leadership buys into, PR loses budget, influence, and trust—regardless of how much coverage or monitoring data it produces.
Why Communications Budgets Get Cut—and How to Protect Yours Read More »
