This article by Greg Jarboe originally appeared in Search Engine Journal. If you’re not familiar with the rapidly rising phenomena of no-click searches this is a good primer. Back in August 2019, Rand Fiskin, the CEO
No-Click Searches Require a New Way to Measure SEO Results Read More »
In these uncertain times, there’s one thing that is certain: To prove the value of your higher education communications efforts, and to help implement your strategic communications plan, you need good measurement. Metrics help keep
If You’re in Higher Education, You Need Our New Measurement Handbook Now! Read More »
For more than 100 years traditional public relations sent news releases to “the press” and engaged in media relations to generate publicity. But, a funny thing happened in September 2002, when Google launched the beta
Rutgers Master’s Launch Optimized by SEO-PR Boosts Enrollment by $380K Read More »
There is one particular group of communicators for whom measurement is a bit more challenging than most: communications people in higher education. No other group I’ve ever worked with faces a more challenging environment.
22 essential actions and items to consider for your higher education communications measurement program. If you’re in the process of implementing a measurement program at your institution, make sure you work through the following measurement
Your Measurement Checklist for Higher Education Communications Read More »
Each year numerous organizations publish quality rankings for institutions of higher education. Competition is fierce for the top spots, as they mean bragging rights, a better talent pool, and increased revenue. But can the various
College Rankings Are the Measurement Menace of the Month Read More »
Higher education has its own special and challenging communications environment. Here are four case studies of how measurement has help produce better higher education communications. Case #1: The right dashboard manages data overload A well-known
5 Case Studies: How Measurement Makes the Grade in Higher Education Communications Read More »
Measuring communications for higher education has special challenges and opportunities. If you are just getting started, it’s best to focus on the basics… 1. Agree upon how your efforts contribute to the business goals of
Measuring the effectiveness of academic communications? The following seven steps will guide you through the process. Step 1: Define your objectives The most important thing to remember about any measurement program is that you become
Academic Communications Measurement Excellence: 7 Steps to Get an A Read More »
