The Paine of Measurement, September 2022 Given how depressing most of our outrage-fortified news is, you’ll be happy to know that the future of communications measurement is surprisingly bright. Between technological advances, some very cool
The Future of Communications Measurement: 7 Reasons to be Happy Read More »
The Paine of Measurement, March 2022 I hate tools. OK, OK, not all tools. The chainsaw Santa brought for Christmas last year was my very favorite present. And the portable impact driver and drill set
It’s Tool Time at The Measurement Advisor Read More »
The Paine of Measurement, November 2021 If nothing else, the recent Summit on the Future of Communications Measurement was diverse. Not only did we have some great conversations about diversity, but we also covered a
The Future is Rosy for Measurement, but Very Cloudy for Marketing Read More »
The Paine of Measurement, October 2021 What is the Future? The simple answer is: “Who the hell knows?” The more complete answer is much more complex and interesting. And part of our job here at
What Is the Future? Read More »
The Paine of Measurement, October 2021 What is the Future? The simple answer is: “Who the hell knows?” The more complete answer is much more complex and interesting. And part of our job here at
What Is the Future? Read More »
The Paine of Measurement, August 2021 The always provocative and insightful Charlene Li caught my attention the other day with this headline: Does Culture Really Eat Strategy for Breakfast? It’s not culture vs. strategy—it’s culture
Diversity, Inclusion, and Advocacy Are in Your Plan—Are They Paying Off? Read More »
The Paine of Measurement, June 2021 Our June 2021 issue of The Measurement Advisor is all about how measurement relates to things we never would have imagined five years ago. From viruses, to vaccines, to
We Never Imagined Communications Measurement Like This Read More »
The Paine of Measurement May 2021 Years ago, I was greatly honored to receive an Athena Award. At the time, I didn’t know much about the organization that was giving me the award, but on
Re-imagine Your Work, Your Life, and Your Communications Measurement Read More »
The Paine of Measurement May 2021 Years ago, I was greatly honored to receive an Athena Award. At the time, I didn’t know much about the organization that was giving me the award, but on
Re-imagine Your Work, Your Life, and Your Communications Measurement Read More »
The Paine of Measurement May 2021 Years ago, I was greatly honored to receive an Athena Award. At the time, I didn’t know much about the organization that was giving me the award, but on
Re-imagine Your Work, Your Life, and Your Communications Measurement Read More »
The Paine of Measurement, April 2021 It’s Spring—I think. Us Granite Staters can’t help but have our doubts, as we look out onto snow-covered fields and stoke our wood stoves. But then I’m reassured by
Spring is the Time for the IPRRC and New PR Research Read More »
The Paine of Measurement— Happy late winter, measurement fans: Thanks to Hallmark and Valentine’s Day, February has become the month of love. For us here at The Measurement Advisor, it has always been the month
Build Back Better Trust Read More »
