The Paine of Measurement Dear Measurement Fans, “You have to be in their face to get their attention.” We’ve heard it before; everyone is so focused on their devices that no one actually ever truly
Your Guide to Measuring Events and Experiential Marketing Read More »
The Paine of Measurement Dear Measurement Fans, “You have to be in their face to get their attention.” We’ve heard it before; everyone is so focused on their devices that no one actually ever truly
Your Guide to Measuring Events and Experiential Marketing Read More »
Here’s a handy table with all the vital information you need to get organized for your next event or experiential marketing measurement program. For ten different types of programs, it provides examples of objectives, metrics,
Most event success stories talk about how many impressions they got, or how much buzz they created. Very few report on the actual revenue goals achieved. Which is why this case study on Limelight’s website
Limelight and Allstate are the Measurement Mavens of the Month Read More »
Most event success stories talk about how many impressions they got, or how much buzz they created. Very few report on the actual revenue goals achieved. Which is why this case study on Limelight’s website
Limelight and Allstate are the Measurement Mavens of the Month Read More »
This experiential-marketing checklist is designed to be used side-by-side with the articles “A Step-by-Step Timeline to Find the ROI in Your Event or Experiential Marketing Program” and “Your Event Measurement Cheatsheet: Objectives, Metrics, Benchmarks, Tools,
Your Checklist and Plan for Event and Experiential Marketing Measurement Read More »
This six-step how-to guide is designed to be used side-by-side with the article “Your Checklist and Plan for Event and Experiential Marketing Measurement” and “Your Event Measurement Cheatsheet: Objectives, Metrics, Benchmarks, Tools, and Cost Estimates for
A Step-by-Step Timeline to Find the ROI in Your Event or Experiential Marketing Program Read More »
This six-step how-to guide is designed to be used side-by-side with the article “Your Checklist and Plan for Event and Experiential Marketing Measurement” and “Your Event Measurement Cheatsheet: Objectives, Metrics, Benchmarks, Tools, and Cost Estimates for
A Step-by-Step Timeline to Find the ROI in Your Event or Experiential Marketing Program Read More »
Magic thinking marketers are those who believe that “sharing,” “earned media value,” or “smiles,” are acceptable proxies for business value when measuring experiential marketing. They are our Measurement Menaces of the Month. We totally share
Experiential Marketing Magical Thinkers Are the Measurement Menaces of the Month Read More »
Magic thinking marketers are those who believe that “sharing,” “earned media value,” or “smiles,” are acceptable proxies for business value when measuring experiential marketing. They are our Measurement Menaces of the Month. We totally share
Experiential Marketing Magical Thinkers Are the Measurement Menaces of the Month Read More »
Events and experiential marketing often mean big budgets devoted to unfamiliar territory. Which are two very good reasons to have solid measurement in place. Here are four quick tips to help you do just that:
4 Quick Tips for Measuring Events and Experiential Marketing Read More »
By Sam Ruchlewicz—Today’s world continues to become increasingly digital. Today’s consumer can do everything from job hunting to food shopping to home buying completely, blissfully, online. But the pendulum is swinging back. Frustrated by ad
A Sweet Exercise in Measuring M&M’s Experiential Marketing Read More »
