Election Analysis

The 2020 US election is finally, finally, more or less, over. I do hope we have all learned a few things. Some of what I learned is in a webinar I just did for PRSA

The election—remember the 2020 US Presidential election? Our Election 2020 column examines our bi-annual balloting from the point of view of communications measurement. Short answer: Earned media works, most candidates are not very efficient, and