People attend the annual Summit on the Future of Communications Measurement for a wide variety of reasons. Most come to hear what the top communications pros at well-known brands are doing to measure their results.
6 Sexy Snapshots from the 2021 Summit on the Future of Measurement Read More »
Amidst the social turmoil of the spring of 2020, many companies promised to bring greater diversity to corporate America. Today, many of those are having a hard time following through. My solution for them? Just
Diversity Lessons From Leaders Who Have Lived Them Read More »
The Diversity Action Alliance a is consortium of communications organizations dedicated to increasing diversity in public relations. Both its leaders and the organizations that have pledged to support the group’s efforts are impressive. However, as
The State of PR Industry Diversity: A Long Way to Go Read More »
In 2020, as the pandemic and the murder of George Floyd brought social inequities into sharp focus, almost every public-facing company made grand promises to become more diverse, equal, and inclusive. Now, lots of people
How to Measure the Success of DE&I Efforts Read More »
As organizations large and small scramble to at least sound like they are embracing principles of D&I (Diversity and Inclusion), one thing has become very clear: words don’t cut it any more. When any organization
4 Problems With Diversity and Inclusion Metrics — And How to Fix Them Read More »
This article takes you through a 5-step procedure to measure the effectiveness of your diversity and inclusion communications. For additional reading on this topic, see our interview with Mary S. Miller, “Are Your Diversity and
5 Steps to Measure the Success of Your Diversity and Inclusion Communications Read More »
We are very pleased to welcome Mary S. Miller, of Miller Comms, Inc., to advise us on the measurement of diversity and inclusion communications. Mary is the author of The Measurement Advisor’s popular article “Using
