The Florida Caribbean Cruise Association recently bragged about its multi-year marketing strategy, yet listed some of the worst metrics ever reported for an integrated communications campaign. None—not a single one—of those ten dead-in-the-water “metrics” reflect
The Florida-Caribbean Cruise Association Is the Measurement Menace of the Month Read More »
By Brian Ward—You’ve spent a lot of time and money marketing your destination. You’ve created TV commercials, banner ads, hashtags, and a superlative homepage to draw people to your location. Now how do you
Welcome to Your Destination: How Arrivalist Is Changing Destination Marketing Read More »
Mario Joannette VP Public Affairs and Communications, Joseph Brant Hospital No one who has followed my writing over the past two decades will be surprised that our Measurement Maven this month is Canadian. The home
Mario Joannette is Measurement Maven of the Month Read More »
Brady Wood is Chief Communications Officer at Niagara Health System. I ran into him and his fellow Canadians at the McMaster/IABC/CPRS luncheon and workshop in Toronto. The audience was full of great questions and very
Brady Wood Is Measurement Maven of the Month Read More »
Melanie Sole, Public Relations Consultant and Jeff Guaracino, Chief Strategy and Communications Officer, Atlantic City Alliance It’s hard to believe, but 68% of measuring PR pros still use AVEs. For every one of you out
