Gaetan Akinrolabu from Mirati Therapeutics and Rachel Forrest from Southwest Airlines spoke at the recent Summit on the Future of Communications Measurement. They have both recently gone through the process of integrating the vast amounts
Southwest and Mirati: 10 Lessons on Building an Integrated Measurement Dashboard Read More »
Congratulations, you’ve brought all your PR and comms under one roof. Your new arrangement might seem awkward at first, but it’s really very good news for communications measurement. Now you can more easily bring all
Back in 2016, we spent a lot of space in this newsletter convincing people to integrate their data into a communications dashboard that would allow users to see all their important metrics in one place.
How to Design Your Communications Dashboard From the Insights Out—6 Easy Steps Read More »
Over the last decade or so I’ve helped design and implement dozens of measurement dashboards. They’re lots of fun because the process typically brings wildly divergent views together in order to define common goals. Interestingly,
4 Dashboard Debacles You Can Avoid Read More »
Back in 2016, we spent a lot of space in this newsletter convincing people to integrate their data into a communications dashboard that would allow users to see all their important metrics in one place.
How to Design Your Communications Dashboard From the Insights Out—6 Easy Steps Read More »
Over the last decade or so I’ve helped design and implement dozens of measurement dashboards. They’re lots of fun because the process typically brings wildly divergent views together in order to define common goals. Interestingly,
4 Dashboard Debacles You Can Avoid Read More »
Integrated communications measurement is where comms evaluation and measurement is heading. All the data in one place, all the KPIs and metrics agreed upon, all the progress plain to see. If you are not already
By Mary Miller—Consider this premise: Every business problem in existence can be traced to a communication breakdown. Communication breakdowns might include lack of information, the wrong information, mixed messages, no response, slow-moving information, etc.
How To Build Measurable Business Performance with Internal Communications Read More »
Here’s an updated-for-2018 version of our popular checklist for developing an integrated communications measurement dashboard. Click here to read all our posts on integrated communications measurement. This checklist will help you get organized and track
A Checklist for Creating an Integrated Communications Measurement Dashboard Read More »
Measuring influencer marketing is not difficult if you have a plan. This checklist will help you get organized for measuring your influencer marketing program. It’s designed to be used alongside the other articles in this
A How-to Checklist for Measuring Your Influencer Programs Read More »
This checklist will help you get organized for the generally agonizing process of selecting a communications measurement vendor that best suits your needs. It’s designed to be used alongside “6 Steps to Managing a Measurement
Checklist for Picking the Perfect Communications Measurement Vendor Read More »
This checklist will help you get organized and track your progress as you develop your integrated communications measurement system. It is designed to be used alongside “7 Steps to Design an Integrated Measurement Dashboard for
A Checklist for Creating an Integrated Communications Measurement System Read More »
