We knew Kyiv-based MacPaw was really into measurement when they (a) signed up last year for Paine Publishing’s Measurement Summit on the Future of Measurement and then (b) followed up by sending two people to
Eugene Kalnyk and the PR Team at MacPaw are the Measurement Mavens of the Month Read More »
This is the story that Eugene Kalnyk, PR Specialist at MacPaw, based in Kyiv, Ukraine, told to attendees at the 2022 Summit on the Future of Communications Measurement. And, yes (I know you are wondering),
Awhile back we wrote about how to measure the value of avoiding a crisis: Establish benchmarks and baselines of what is normal, then compare the current crisis to others in the past or in your
How to Calculate the ROI of Avoiding a Crisis Read More »
As it does every year, the 2021 International Public Relations Research Conference included plenty of new research on crisis communication. Video is essential if you want to maintain your relationships Military public affairs officers took
New Research on Crisis Communication from IPRRC 2021 Read More »
A year ago, we told you the story of the best new thing in corporate crisis management. It began as a casual challenge salted with heavy skepticism, and lead to the combination of guidance from
AI Is Now Your Corporate Crisis Superpower Read More »
It was 2014 when I first heard the term “disinformation,” in a lecture by a Ukrainian journalist at a briefing to NATO. Tatiana Matychak and Olga Yurkova had just started StopFake.org to counter the Russian
New PR Research Brings Hope for a Disinformation Vaccine Read More »
A year ago today, I spent the entire day on the phone with my travel agent, booking tickets to half a dozen speaking engagements, choosing hotels, ground transportation, etc. I was figuring out what I’d
Your 2021 Crisis Is On Its Way: Where Will It Come From? Read More »
The Paine of Measurement, March 2020: Your guide to this month’s issue of The Measurement Advisor For those of us who are news junkies, and I know most of you in communications are, these are
Measurement Life in the New Normal: Crisis, Virus, AI, and Important New Research Read More »
The papers that addressed fake news were some of the best presented at 2020’s International Public Relations Research Conference. Not only are they topical, given the fake news swirling about the pandemic and the US
Fake News Is in Your Future: Fight it With Truth and Preparation Read More »
Given that we’re putting this edition together in the middle of a major crisis, we thought it might be a good idea to add a second installment to one of our most popular posts of
Sincerity, Transparency, and Technology Are Your Best Options to Manage a Crisis Read More »
Suddenly, the world has millions of new work-from-home employees and learn-from-home students. As of less than a year ago, 77% of corporate communications professionals said that they were “well prepared professionally to deal with crises.”
Crisis and scandal seem to have become the norm of late, so the competition for this year’s Top 10 Worst was fierce. There really were too many communications disasters to count; my Google News Alert
Measurable Disasters: The Top 10 Worst Communications Moments of 2019 Read More »
