There’s a growing shift in the perception of PR among senior leadership. A decade ago, a handful of enlightened CEOs grokked the notion that PR is about building relationships and protecting reputation, but they were
Your Guide to Risk and Crisis Communications Measurement Read More »
We tend to conflate the concepts of public awareness, risk communications, and crisis communications, so let’s get some clarity around terminology… Public awareness Most of us think of “public awareness campaigns” as efforts that include
In our world today every hour brings a new crisis—be it political, celebrity, climate, natural disaster, or some other flavor of a red flag—trying to get our attention. You know what I’m talking about, right?
Measurement and Survival in the Era of Constant Crisis Read More »
Face it: odds are quite good that there is an organizational crisis in your future. If you’re not worried yet, then here are a few likely scenarios to keep you awake at night: If your
Your Inevitable Next Organizational Crisis: What It Will Be and How to Respond Read More »
By Katie Paine This research has been updated here In a 2019 presentation to the International Public Relations Research Conference ( IPRRC,) the guru of crisis response, Professor W. Timothy Coombs and his co-author Elina R. Tachkova argued that the
Yes, you can use AI to predict a crisis Read More »
Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain..And even Chat GPT may not be able to predict how vulnerable your brand to
In these Risky Times, Do You Know How Vulnerable your Brand is? Read More »
2022 brought a number of major media stories that highlight our long-time mantra that measures of success need to include not just quantity metrics (e.g., number of placements or impressions) but also: Qatar’s $300 million
Did Qatar Get Its $300 Million Worth in World Cup PR? Read More »
The format of “Image Patrol,” my regular column in PR News, is that I do post-mortems on two different crises affecting two different organizations. Based on publicly available information, I analyze and compare their responses
15 Lessons Learned From 17 Years of Crisis Post-Mortems Read More »
We knew Kyiv-based MacPaw was really into measurement when they (a) signed up last year for Paine Publishing’s Measurement Summit on the Future of Measurement and then (b) followed up by sending two people to
Eugene Kalnyk and the PR Team at MacPaw are the Measurement Mavens of the Month Read More »
This is the story that Eugene Kalnyk, PR Specialist at MacPaw, based in Kyiv, Ukraine, told to attendees at the 2022 Summit on the Future of Communications Measurement. And, yes (I know you are wondering),
One of the most frequent questions I get is: “Avoiding a crisis takes a ton of work that is never appreciated. How do I account for that time in my measures of success?” Good question.
How to Calculate the ROI of Avoiding a Crisis Read More »
A year ago, we told you the story of the best new thing in corporate crisis management. It began as a casual challenge salted with heavy skepticism, and lead to the combination of guidance
AI IS NOW YOUR CORPORATE CRISIS SUPERPOWER Read More »
