Content Marketing

Aug 3 2015

4 Steps to Measure Your Content Marketing Strategy

Content Marketing, How To Measure, Premium Content, Strategy / By Katie Paine

Content marketing is all the rage. Which means that sooner or later, someone’s going to charge into your office and ask you “How you know if it’s worth it?” Here’s how to answer that question, in 4 steps:

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Mar 24 2015

IPRRC 2015: What Do You Think About These Proposed Standards for Content Marketing, Influence, and Transparency?

Conferences, Content Marketing, Premium Content, Standards / By Katie Paine

This article is part of The Measurement Advisor’s series on the 2015 International Public Relations Research Conference last month in Miami. Here’s more: Can We Talk? 5 Lessons for CEOs from the Newest Public Relations Research Internal Communications

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