This fall, for the first time ever, Paine Publishing’s Summit on the Future of Communications Measurement was held virtually. We all missed the in-person warmth of discussion, networking, and cracking open lobsters (okay, we missed
Are you under budget pressure? Trying to figure out how to put a value on your work? You’ll find solutions to these problems and much more at the 2020 Summer Session of Paine Publishing’s Measurement
The Journey Begins at Measurement Base Camp 2020 Read More »
The best measurement event of the year is going virtual! It’s the 2020 Summit on the Future of Communications Measurement. This October 6th through 8th the best minds in communications measurement will meet online to
Interested in how to measure CSR? See this page for a guide to our coverage. Corporate social efforts, whether they be corporate social advocacy, CSR, or purpose-driven campaigns, dominated discussions at IPRRC 2020. The papers given
The papers that addressed fake news were some of the best presented at 2020’s International Public Relations Research Conference. Not only are they topical, given the fake news swirling about the pandemic and the US
Fake News Is in Your Future: Fight it With Truth and Preparation Read More »
Quick and useful tips I learned at the International Public Relations Research Conference 2020. 1. Keep your brand out of the headline if you want engagement. If you want readers to remain engaged in your
Want to Up Your Engagement? Drop the Brand, Use More Visuals, and Be a Real Human Read More »
Given that we’re putting this edition together in the middle of a major crisis, we thought it might be a good idea to add a second installment to one of our most popular posts of
Sincerity, Transparency, and Technology Are Your Best Options to Manage a Crisis Read More »
Many organizations are waking up to the fact that internal communications is not only equally as important as external, but that it is as much a core competency of successful organizations as financial or inventory
For Employees, It’s Not Just What You Say, It’s How You Say It Read More »
Every March for 22 years the International Public Relations Research Conference (IPRRC) has presented hundreds of interesting papers and new public relations research results. This information-dense get-together strains one’s brain, what with listening to all
9 Best Lessons on How to Get Better PR from IPRRC 2019 Read More »
Every March for 22 years the International Public Relations Research Conference (IPRRC) has presented hundreds of interesting papers and new public relations research results. This information-dense get-together strains one’s brain, what with listening to all
9 Best Lessons on How to Get Better PR from IPRRC 2019 Read More »
As much as we in PR like to talk about our contribution to revenue via product launches and other strategic efforts, there’s little doubt in anyone’s mind that PR is at its most valuable before,
3 Tips on How to Best Handle a Crisis, from the IPRRC 2019 Read More »
Welcome to the future of measurement. If there was one theme to emerge from the discussions during the recent 2018 Summit on the Future of Communications Measurement it was that whatever metrics emerge, they will
