2022 brought a number of major media stories that highlight our long-time mantra that measures of success need to include not just quantity metrics (e.g., number of placements or impressions) but also: Qatar’s $300 million …
Did Qatar Get Its $300 Million Worth in World Cup PR? Read More »
We have named many Measurement Mavens that have implemented incredible measurement programs at their organizations. And there have been other Mavens that have used data in very meaningful ways. But in terms of imbuing …
Jennifer Smoter is the Measurement Maven of the Year 2022 Read More »
We knew Kyiv-based MacPaw was really into measurement when they (a) signed up last year for Paine Publishing’s Measurement Summit on the Future of Measurement and then (b) followed up by sending two people to …
Eugene Kalnyk and the PR Team at MacPaw are the Measurement Mavens of the Month Read More »
This is the story that Eugene Kalnyk, PR Specialist at MacPaw, based in Kyiv, Ukraine, told to attendees at the 2022 Summit on the Future of Communications Measurement. And, yes (I know you are wondering), …
When Mia Carbonell, global head of external communications and senior vice president at Publicis Sapient, agreed to speak at this year’s Summit on the Future of Communications Measurement, she was very specific about her availability …
Unbranding: The Ultimate in Branding Understatement Read More »
As usual, this year’s PRNEWS Measurement & Data Summit attracted its share of excellent speakers and fabulous case studies. The presentation by Gaetan Akinrolabu, Director of Corporate Social and Digital Media for Mirati Therapeutics, was …
Gaetan Akinrolabu is Measurement Maven of the Month Read More »
It’s always vital to know the difference between activity and results. Perhaps nowhere is this distinction more important than in communications. Let me tell you a story… Back in the 80s, I was a young …
Releasd and its Customers Are the Measurement Menaces of the Month Read More »
Nicole Moreo is head of customer insights for North America at LinkedIn. She has been a leading proponent of excellent communications measurement for decades. I have to confess I was surprised that we hadn’t already …
Whenever I see the names Julie O’Neil, of Texas Christian University, Emily S. Kinsky, of West Texas A&M, and Michelle Ewing, of Kent State, I know there is going to be some interesting research to …
29 Comms Pros Who Are Deep into Data Analytics Are the Measurement Mavens of the Month Read More »
If this image was the Super Bowl LVI broadcast, then the time that you are now spending looking at this guy is worth about $1 million to Bose, according to Hive. The media these days …
Bogus Super Bowl Media Values Are the Measurement Menace of the Month Read More »
As frequent readers of this space know very well, we are huge fans of anyone who can get people to love math. So when we heard an interview with Kyne Santos, a person who calls …
Long before she became vice president of corporate communications at up-and-coming gene therapy company Encoded Therapeutics, Lynnea Olivarez was a data-driven communications pro. We met her just after she became director of external affairs and …
Lynnea Olivarez Is the Measurement Maven of the Month Read More »
