This post started with a conversation with my good friend who is a psychotherapist and doesn’t have a clue about what I do. I was explaining my frustration with a recent report I’d seen that
7 Ways PR Destroys Its Own Credibility and How to Fix Them Read More »
New Benchmark Shows AI, Search Visibility, and Revenue Are Reshaping the Measurement Agenda By Greg Jarboe, President of SEO-PR , author of YouTube and Video Marketing and instructor at Coursera, Rutgers Business School Executive Education, and
FINALLY! PR has an “Authority Moment” Read More »
Yes you can tie PR to revenue,. all you need is the right data
Three Organizations that Tied PR to Revenue Read More »
How to show your value with acceptable proxies
Completing Your ToDo List is NOT Your Objective Read More »
Attribution is the most frequent subject of questions I get from conference attendees, academics, and PR people. So we made attribution the major theme of this year’s Summit on the Future of Communications Measurement. We
8 Hard Truths about Attribution that We Learned at the Summit Read More »
This article teaches you how to get to communications attribution, or at least much closer. With a media impact index you can capture in a single number the meaningful aspects of earned media’s contribution to
5 Steps to Develop a Customized Media Impact Index Read More »
By Katie Paine May 25, 2022 The term “attribution” has been bandied about frequently of late. So I thought it would be a good idea to provide another of our No Bullsh*t Guides, this time to attribution and
THE NO-BULLSH*T GUIDE TO ATTRIBUTION AND PR MEASUREMENT Read More »
By Katie Paine May 25, 2022 The term “attribution” is becoming increasingly ubiquitous in measurement conversations these days. Read our No-Bullsh*t Guide to Attribution and PR Measurement to get a better understanding of what attribution really means. If what
5 WAYS TO SHOW ATTRIBUTION (AKA CONTRIBUTION TO THE BOTTOM LINE) Read More »
The term “attribution” is becoming increasingly ubiquitous in measurement conversations these days. Read our No-Bullsh*t Guide to Attribution and PR Measurement to get a better understanding of what attribution really means. If what attribution means
5 Ways to Show Attribution (aka Contribution to the Bottom Line) Read More »
For the past two years, I’ve been teaching a class entitled, “Using SEO as a PR Metric,” during Paine Publishing’s Measurement Base Camp. At Measurement Base Camp Spring 2022, I shared a new case study
How to Attribute Economic Results to Press Releases Read More »
For the past two years, I’ve been teaching a class entitled, “Using SEO as a PR Metric,” during Paine Publishing’s Measurement Base Camp. At Measurement Base Camp Spring 2022, I shared a new case study
How to Attribute Economic Results to Press Releases Read More »
