This article teaches you how to get to communications attribution, or at least much closer. With a media impact index you can capture in a single number the meaningful aspects of earned media’s contribution to …
5 Steps to Develop a Customized Media Impact Index Read More »
By Katie Paine May 25, 2022 The term “attribution” has been bandied about frequently of late. So I thought it would be a good idea to provide another of our No Bullsh*t Guides, this time to attribution and …
THE NO-BULLSH*T GUIDE TO ATTRIBUTION AND PR MEASUREMENT Read More »
By Katie Paine May 25, 2022 The term “attribution” is becoming increasingly ubiquitous in measurement conversations these days. Read our No-Bullsh*t Guide to Attribution and PR Measurement to get a better understanding of what attribution really means. If what …
5 WAYS TO SHOW ATTRIBUTION (AKA CONTRIBUTION TO THE BOTTOM LINE) Read More »
The Paine of Measurement, May 2022 Next to COVID and Ukraine, the most frequent word I’ve been hearing of late is “attribution.” As in, “How can I show my attribution for ___ (fill in the …
Attribution and Communications: Here’s What You Need to Know Read More »
The term “attribution” is becoming increasingly ubiquitous in measurement conversations these days. Read our No-Bullsh*t Guide to Attribution and PR Measurement to get a better understanding of what attribution really means. If what attribution means …
5 Ways to Show Attribution (aka Contribution to the Bottom Line) Read More »
For the past two years, I’ve been teaching a class entitled, “Using SEO as a PR Metric,” during Paine Publishing’s Measurement Base Camp. At Measurement Base Camp Spring 2022, I shared a new case study …
How to Attribute Economic Results to Press Releases Read More »
