Hear that crunching sound? It’s me, eating my words. In 2018, in this publication, I declared myself an AI skeptic through and through. At the 2019 Summit on the Future of Communications Measurement, I again
AI is the Future of Communications Measurement Read More »
Vendors love to throw around fancy lingo in their branding and marketing. And we can forgive them some of their enthusiasm, after all they’ve got NEW! and IMPROVED! products to sell. We provide our No
The No Bullsh*t PR Measurement Glossary Read More »
A year ago, we told you the story of the best new thing in corporate crisis management. It began as a casual challenge salted with heavy skepticism, and lead to the combination of guidance from
AI Is Now Your Corporate Crisis Superpower Read More »
The author and Fullintel test the ability of an artificial intelligence (AI) system to identify crises and recommend responses. Results show very high accuracy and effective response recommendation. In a 2019 presentation to the International
Yes, You Can Use Artificial Intelligence to Predict a Crisis Read More »
