The Wisconsin Milk Marketing Board, Inc., dba, Dairy Farmers of Wisconsin (DFW), is a non-profit funded by, yes, the dairy farmers of Wisconsin. DFW’s recent “For the Love of Cheese” campaign was a big success.
The Wisconsin Milk Marketing Board Is Measurement Menace of the Month Read More »
The Wisconsin Milk Marketing Board, Inc., dba, Dairy Farmers of Wisconsin (DFW), is a non-profit funded by, yes, the dairy farmers of Wisconsin. DFW’s recent “For the Love of Cheese” campaign was a big success.
The Wisconsin Milk Marketing Board Is Measurement Menace of the Month Read More »
Advertising Value Equivalency is the bogus communication measurement tool that is at last going away. Whatever metrics you may be considering, AVE should NOT be one of them. If you still need convincing about the
14 Articles On Why AVE is Bad: Don’t Use It! Read More »
Anyone who’s heard my measurement analysis advice over the past few years knows that I encourage people to sort their results from worst to best. The most important learning is usually found in the bad
The 12% Who Still Use AVEs Are the Measurement Menaces of the Month Read More »
Events in the past few weeks have lead me to conclude that measurement as we’ve done it for the past thirty years is largely broken. Several common measurement techniques are now on their way out,
Your Guide to Our June Issue: How to Fix Your Broken Measurement Read More »
(Subscription Required) Much has been made of the recent commitments by AMEC and CIPR to wipe out AVEs in the next year. Of course we here at Paine Publishing have been trying to do the
How to Adapt When Your Agency or Vendor Refuses to Provide AVEs — And They Will Read More »
AVE (advertising value equivalency) is a simple, single number that marketing folks and many others love. They think it translates PR into something they understand how to measure, like advertising. Guess what? It doesn’t. (Read
Addicted to AVE? Here Are 5 Time-Tested Alternatives Read More »
Succubus: (noun) A female demon or supernatural entity in folklore and medieval legend that appears in dreams and takes the form of a woman in order to seduce men, usually through sexual activity. The male
How to Spurn the Siren Call of the AVE Succubus Read More »
By Michelle Hinson—There are many excellent reasons not to use Advertising Value Equivalency (often called earned media value, publicity value, AVE, etc.) as a measure of return-on-investment for public relations efforts. Heck, buy Katie Paine a
By Michelle Hinson—As newly elected chair for the Institute for Public Relations Measurement Commission, I am honored and thrilled to lead this thoughtful group of public relations measurement, evaluation, analytics and research experts who represent all pillars
By Michelle Hinson—If you are anything like my public relations students at the University of Florida, you may have been underwhelmed by this year’s Super Bowl ads. I felt the same way (but I fell
Why AVEs Are Like Kim Kardashian’s Derriere, and Other Super Bowl Musings Read More »
Until recently, a good part of the PR world was using Ad Value Equivalency (AVE) — also referred to as Earned Media Value (EMV) — as its only measure of success. This was partly because
Breaking Bad Measurement: 2 Ways to Kick the AVE Habit Read More »
