For Immediate Release Katie Delahaye Paine’s “Vital Signs — A Practical Guide to Measuring the Impact of Healthcare Communications” draws on three decades of measurement work and fifteen case studies from across the health ecosystem
Your leadership team is asking hard questions. Are our campaigns working? Is comms moving the needle on business goals? Are we getting ROI on this? Leave a Comment / By Katie Paine / August 5, 2026 When senior leadership
A defensive denial, an invite Google won’t accept, and what happens when four AI models are asked to do a spokesperson’s job By Greg Jarboe A Google spokesperson told The New York Times that Kevin
Can AI do the job of a Google spokesperson? We find out… Read More »
FOR IMMEDIATE RELEASE/ Longtime training program refreshed to reflect Barcelona Principles 4.0, current industry best practices, and how generative AI is reshaping the way communicators measure visibility and results DURHAM, N.H. — Paine Publishing today
Try our new Measurement Compass, a Free Tool to Help PR and Communications Pros Find Their Perfect Metrics Chances are you are not not short on metrics. Your dashboard probably has dozens of them. The
Ever stare at a sea of metrics and have no idea how they relate to your goals? Read More »
Public Voice, Proven Impact” gives public affairs officers, PIOs, and government communications teams a practical framework for proving — not just claiming — the value of public communication /DURHAM, N.H.** — Paine Publishing has released
This post started with a conversation with my good friend who is a psychotherapist and doesn’t have a clue about what I do. I was explaining my frustration with a recent report I’d seen that
7 Ways PR Destroys Its Own Credibility and How to Fix Them Read More »
What you need to know: Last week I spent two days at Ragan’s Employee Communications and Culture Conference in Boston, absorbing all the new data on the state of Internal Communications. My headline takeaway: organizations
What PR professionals need to know about social media-first crisis communications Katie Delahaye Paine CEO at Paine Publishing April 17, 2026 When two TikTok influencers began investigating and comparing notes on allegations against Congressman Eric
Two TikTokers Took Down a Congressman. Is Your Crisis Plan Ready? Read More »
We’re getting ready for Ragan’s Employee Communications and Culture conference next month in Boston (hope to see you there!) so we’ve updated a few of your favorite blogs on the topic. Here’s the first in
4 Quick Tips to Get Started Measuring Internal Communications Read More »
By Angela Dwyer, APR, VP of Insights at Fullintel, and Katie Paine, Founder of Paine Publishing (aka the Measurement Queen) If you can’t show how your work changed behavior, did it really make an impact?
The communications profession has spent years perfecting the art of measuring the wrong things. We built sophisticated, channel-by-channel frameworks — PR metrics for PR, social metrics for social, influencer metrics for influencers — and told
Stop Counting What You Did. Start Measuring What Changed. Read More »
