Rand Fishkin posted a wheel chart on LinkedIn last week that should make every CMO uncomfortable. The inner ring shows where audiences say their opinions get shaped: podcasts, SubReddits, industry blogs, YouTube channels, even ChatGPT,
The Attention-Budget Gap Isn’t New. What’s New Is Who’s Winning It Read More »
Introduction: My friend and long-time collaborator Greg Jarboe has been my go-to guy on SEO for at least a decade, regularly teaching our Measurement BAse Camp session on the topic. Naturally, we we added GEO
I’ve Been Measuring AI Visibility Wrong. So Has Most of the Industry Read More »
New Benchmark Shows AI, Search Visibility, and Revenue Are Reshaping the Measurement Agenda By Greg Jarboe, President of SEO-PR , author of YouTube and Video Marketing and instructor at Coursera, Rutgers Business School Executive Education, and
FINALLY! PR has an “Authority Moment” Read More »
By Greg Jarboe If you’ve been tasked with measuring your communications, then there are some important lessons to learn from measuring ads aired during the “Big Game.” Now, I didn’t think that I needed to
What can PR professionals learn from measuring Super Bowl ads? Read More »
For the past two years, I’ve been teaching a class entitled, “Using SEO as a PR Metric,” during Paine Publishing’s Measurement Base Camp. At Measurement Base Camp Spring 2022, I shared a new case study
How to Attribute Economic Results to Press Releases Read More »
This article by Greg Jarboe originally appeared in Search Engine Journal. If you’re not familiar with the rapidly rising phenomena of no-click searches this is a good primer. Back in August 2019, Rand Fiskin, the CEO
No-Click Searches Require a New Way to Measure SEO Results Read More »
By Greg Jarboe — Back in 1986, I became the 13th Director of Corporate Communications at Lotus Development Corporation, which was the world’s largest independent software company at the time. (Katie Paine, publisher of The
Measuring the Effectiveness of News Releases — A Case Study Read More »
