For the past two years, I’ve been teaching a class entitled, “Using SEO as a PR Metric,” during Paine Publishing’s Measurement Base Camp. At Measurement Base Camp Spring 2022, I shared a new case study
How to Attribute Economic Results to Press Releases Read More »
This article by Greg Jarboe originally appeared in Search Engine Journal. If you’re not familiar with the rapidly rising phenomena of no-click searches this is a good primer. Back in August 2019, Rand Fiskin, the CEO
No-Click Searches Require a New Way to Measure SEO Results Read More »
For more than 100 years traditional public relations sent news releases to “the press” and engaged in media relations to generate publicity. But, a funny thing happened in September 2002, when Google launched the beta
Rutgers Master’s Launch Optimized by SEO-PR Boosts Enrollment by $380K Read More »
By Greg Jarboe — Back in 1986, I became the 13th Director of Corporate Communications at Lotus Development Corporation, which was the world’s largest independent software company at the time. (Katie Paine, publisher of The
Measuring the Effectiveness of News Releases — A Case Study Read More »
