Andrew Bowins, SVP, Corporate & Digital Communications, MasterCard
Too many corporate communications professionals start looking for a measurement tool before they’ve sorted out what it is they want to measure. But Andrew Bowins, our Measurement Maven of the Month, knows what he wants to measure and goes out and gets the system to do it.
Andrew partnered with Prime Research to create a bespoke web portal that seamlessly integrates social and traditional media, produces a steady stream of insight as well as alerts, and allows its users to respond as needed. It may be the best measurement dashboard I’ve ever seen. Read about it and watch this video at Social Media Today.
Congrats to Andrew Bowins, our Measurement Maven of the Month!